The Business of Podcasting: What Really Makes a Show Work

About this episode

This episode explores the intricacies of podcasting for businesses, highlighting common misconceptions and strategies for success.

Welcome to "Ask The Expert", Silverstone Technology Cluster’s podcast. In each episode, we invite seasoned professionals and industry leaders to share their insights, experiences, and strategies for navigating the complexities of modern business and the advanced engineering landscape. In this special episode, Hugo and Jack from The Pod Collective step out from behind the scenes and join Jeannie behind the mic. We dive into what businesses often misunderstand about starting a podcast today, why production alone isn’t enough, and how brands should be thinking about ROI in 2026. We also talk about the biggest mistakes companies make when they try to DIY their podcast strategy, the opportunities they see for established brands, and what an end‑to‑end podcast partnership really looks like. Plus, Hugo and Jack open up about their own journey — why they started The Pod Collective, the gap they wanted to fill, and the lessons they’ve learned building a podcast agency from scratch. This episode is brought to you by ⁠⁠TC Group⁠⁠. TC Group’s an Accountancy Age ‘Top 20’ firm of business advisors and accountants, providing quality financial advice and strategy, enabling you to…

People in this episode

Host: Jeannie

Guests: Hugo, Jack

Topics covered

• podcasting
• business strategy
• ROI
• DIY podcasting
• podcast production

Keywords

• The Pod Collective
• podcast agency
• business growth
• financial advice

Sponsors

TC Group

Mentioned in this episode

Products: podcast strategy, podcast production

Books & works: The Business of Podcasting, Ask The Expert

Places: UK

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