Small Business Growth Tools | Sales, Marketing and Mindset Strategies for Christian Women in Local Business

In this episode of The Leaders’ Table Podcast, host sits down with three business friends—Jan Touchberry, Andee Hart, and Gabe Cox—for a candid conversation about money, pricing, profit, and the personal beliefs that Christian women bring to these decisions. We explore why pricing can feel so personal, especially when building a business around your own gifts and expertise. Together, we unpack the fear of raising prices, the struggle to value your own work, and the tension between serving well and charging appropriately. Beyond the challenges, we dive deep into a vital question: What if profitability actually expands our ability to serve others? Listen in as we clarify the difference between ministry and giving away your work, discuss how investment fosters client ownership, and reflect on what Scripture says about stewardship, gifts, and profitable work. Get practical insights on: Overcoming fear in pricing Understanding the real costs in your business Researching the market to inform your pricing Raising your prices confidently Managing pricing for returning clients Balancing capacity and profit margins This episode models real, respectful disagreement and deep reflection — because The Leaders’ Table is a place for honest conversation about money, leadership, stewardship, and faith-driven business growth. What You’ll Learn: Why pricing work can be a challenge for women How to separate personal feelings from pricing decisions Biblical perspectives on work, profit, and generosity Practical strategies to set and raise prices When to reconsider your pricing How making money well amplifies your impact on family, community, and the Kingdom Join The Leaders’ Table:If you’re a Christian woman building a business with faith at the center and want to continue conversations like this, join our online community or meet us in person in North Houston. Together, we’re growing as wiser, stronger leaders who steward well whatever God entrusts to us. Join The Leaders' Table Online Community: https://lindsayfletcher.co/community Join us in-person in North Houston for our next networking event. Meeting details + RSVP here: https://lindsayfletcher.co/theleaderstableforwomen

Discover how to grow your small business with a biblical marketing strategy tailored for Christian entrepreneurs and female business owners. In this episode, we dive deep into 'small business marketing' and growth through the lens of faith, unpacking the Parable of the Sower from Matthew 13 to reveal why your marketing efforts might not be yielding results. Instead of focusing solely on sales strategy or chasing trends, learn why planting in the right soil—building trust, community, and referrals—is the key to sustainable business growth. Whether you're a female entrepreneur running a local service business or a trades provider, this episode offers practical and faith-driven marketing insights that will reshape how you view business growth. We explore the contrast between shallow engagement and meaningful connections, showing how kingdom business principles can transform your approach to marketing. Tune in for actionable takeaways on how to commit to your ecosystem, nurture real relationships, and integrate prayer into your business strategy. If you're ready to stop scattering your seeds and start cultivating the right soil, this episode is for you. Plus, get access to the Relationship Marketing Checklist to help you build a referral-based business that thrives. LINKS & RESOURCES Local to North Houston? Visit The Leaders' Table Networking Events: https://lindsayfletcher.co/theleaderstableforwomen Cheering us on from afar? Join our free online community: https://lindsayfletcher.co/community Follow The Leaders' Table on Socials https://instagram.com/theleaderstableforwomen https://facebook.com/theleaderstableforwomen Follow Lindsay Fletcher on Socials: https://instagram.com/lindsayfletcher.co https://facebook.com/lindsayfletcher.co

In this insightful episode of Grow My Small Business, Lindsay sits down with Jan Touchberry from The Brand Collaborative to uncover the truth behind branding for small business owners, especially those with faith-driven businesses. They discuss why branding is much more than just a logo—it's about the feelings and associations your brand creates with your clients. This episode is perfect for Christian entrepreneurs and small business owners looking to build a brand that attracts ideal clients and fosters business growth. Discover the psychology of branding, including how colors influence perception, and why defining your ideal client, values, and desired feelings should come before any visual design. Jan shares practical tips on incorporating your faith into your branding authentically, avoiding performative expressions, and building trust in a challenging 'trust recession' environment. Plus, learn how AI tools like custom GPT can help capture your unique brand voice without sounding robotic. Whether you're just starting or refining your brand, this episode offers actionable strategies for creating consistency, building strong relationships, and growing your faith-driven small business. Tune in for expert insights on branding strategy, faith in business, and business growth that will empower you to make an impactful and authentic impression. Connect with Jan Touchberry at https://jantouchberry.com Jan's Podcast: The Better Brand Podcast LINKS & RESOURCES Local to North Houston? Visit The Leaders' Table Networking Events: https://lindsayfletcher.co/theleaderstableforwomen Cheering us on from afar? Join our free online community: https://lindsayfletcher.co/community Follow The Leaders' Table on Socials https://instagram.com/theleaderstableforwomen https://facebook.com/theleaderstableforwomen Follow Lindsay Fletcher on Socials: https://instagram.com/lindsayfletcher.co https://facebook.com/lindsayfletcher.co

In this episode, discover proven sales strategy tips to boost your conversion rates through effective follow-up techniques. If you are a small business owner or a Christian entrepreneur struggling to close sales after great conversations, this episode offers practical guidance on mastering follow-through. Host Lindsay Fletcher dives into four essential things to consider when following up with leads, including the difference between indirect touchpoints and direct follow-up, setting a clear follow-up cadence, the importance of intention, and the mindset shift that transforms follow-through from awkward to natural. These insights are especially valuable for faith-driven business owners aiming to grow with professionalism and integrity. Learn why only 2% of sales close after one conversation, how closing conversations removes follow-up discomfort, and why follow-through is key to positioning yourself as a confident leader in your small business. This episode integrates biblical business principles to reinforce how stewardship and service enhance your sales process. Tune in to gain strategies on relationship marketing and confident sales follow-up that align with your faith and business goals. Let Lindsay guide you towards sustainable business growth and sales success as a Christian woman entrepreneur. LINKS & RESOURCES Local to North Houston? Visit The Leaders' Table Networking Events: https://lindsayfletcher.co/theleaderstableforwomen Cheering us on from afar? Join our free online community: https://lindsayfletcher.co/community Follow The Leaders' Table on Socials https://instagram.com/theleaderstableforwomen https://facebook.com/theleaderstableforwomen Follow Lindsay Fletcher on Socials: https://instagram.com/lindsayfletcher.co https://facebook.com/lindsayfletcher.co

Are you a small business owner looking to grow your sales consistently? In this episode, we dive into 4 essential weekly actions that create consistent sales and boost predictable revenue for your business. Forget busy work and endless tweaking – learn the marketing tips for local businesses and business growth tips that truly move the needle. Join Lindsay Fletcher as she explains why relationship marketing beats algorithms every time and why embracing sales conversations is crucial for growth. Discover how shifting your mindset from "follow-up" to "follow-through" can transform your sales strategy. This detailed episode covers the importance of a weekly review and adjustment, helping you honor your time and create a productive, profitable weekly sales plan. Whether you are looking for email marketing tips or general business owner tips, this episode is packed with actionable insights to help you grow. Mentioned Resources:- Episode 89: The 3Cs of turning conversations into sales - Free download: Weekly Sales Checklist → https://lindsayfletcher.co/checklist Tune in now and start taking the right actions consistently for predictable business growth!

We made it to Episode 100, a special milestone that marks a new chapter for Christian entrepreneurs focused on small business growth and faith-driven success. In this episode of How to Grow My Small Business, we dive deep into why trust, relationships, and community will be the critical factors that determine success in 2026 — especially in an AI-driven business landscape. As AI-generated content floods the market, savvy faith-led small business owners must embrace what technology can’t replace: authentic human connection and trust. This episode explores how time management for entrepreneurs and relationship-building strategies will help Christian business coaches and other faith-based entrepreneurs grow profitably without relying solely on ads or algorithms. Join us as we discuss the rise of AI content, the current trust recession, and why referrals and community engagement will become more valuable than ever for Christian entrepreneurship. Learn practical, faith-informed ways to cultivate credibility, foster meaningful conversations, and enhance lifetime customer value through genuine relationships. Whether you're a small business owner feeling overwhelmed by tech and content overload or a Christian entrepreneur eager to build sustainable growth rooted in Biblical business principles, this episode offers actionable insights and encouragement to thrive in 2026 and beyond. Listen now and discover how to grow your business with faith, focus, and focus on what matters most — connection that AI simply can't replicate. 0:00–1:00 – Welcome + Episode 100 celebration 1:01–2:20 – The heart behind the podcast and Lindsay’s entrepreneurial journey 2:21–3:30 – Introducing the #1 prediction for 2026 3:31–5:00 – AI content explosion and why trust is eroding 5:01–6:15 – Trust recession vs. trust depression 6:16–7:15 – AI as a tool, not a replacement for people 7:16–8:30 – Visibility vs. credibility and trust 8:31–9:45 – Why referrals will outperform ads 9:46–11:15 – What relationship-driven business really looks like 11:16–12:45 – Community will beat out algorithms 12:46–14:00 – Conversations over content volume 14:01–15:15 – Sales as relationship-building, not transactions 15:16–16:30 – Follow-up as a trust builder 16:31–17:55 – Relationship-building challenges for listeners 17:56–19:10 – Trust as the new currency in business 19:11–20:40 – Final prediction for 2026 20:41–end – Gratitude, call to follow, and 2026 send-off In this episode, we cover: Why Episode 100 matters and how this podcast has evolved The rise of AI-generated content and why it’s changing buyer behavior How AI-generation affects sales Why visibility alone won’t win in 2026 How trust, credibility, and relationships drive buying decisions Why B2B and client referrals may outperform ads in the coming year How community will outperform algorithms What relationship-driven business actually looks like Why conversations matter more than content volume How follow-up builds trust and increases lifetime value Practical ways to build trust without hustling or being everywhere Simple relationship-building challenges you can start this week Key Takeaway: AI can generate content.But it cannot build, deepen or strengthen relationships with other humans. Only you can do that. In 2026, the businesses that grow the most won’t be the loudest.They’ll be the most trusted. Who this episode is for: Christian entrepreneurs and faith-led business owners Small business owners preparing for 2026 Entrepreneurs overwhelmed by AI and content overload Business owners who want sustainable, relationship-driven growth Service-based businesses and local business owners Listen to Episode 100 and learn how to grow your business in a way AI never can.