SmartTouch Market Pulse

In this follow-up episode of The Market Pulse, host Aaron Fichera of SmartTouch® welcomes back John Lee, CEO and Founder of Anewgo, for an insightful discussion on the accelerating impact of artificial intelligence across the home building industry.Building on their previous conversation, Aaron and John explore the latest advancements in AI coming into 2026, the wave of major technology acquisitions reshaping the market, and what these developments mean for builders, developers, and real estate professionals. They examine how industry leaders are investing in AI-driven platforms and why these shifts are changing the way homes are marketed, sold, and experienced.In this episode, you'll learn: How recent AI advancements are influencing the homebuilding industryThe significance of major acquisitions and marketconsolidationWays AI can enhance the customer experience from firsttouch to closingPractical applications for AI throughout the buyer'sjourneyOpportunities to improve operational efficiency andteam productivityKey considerations for builders looking to adopt AIresponsibly and effectivelyWhether you're a builder, developer, marketer or sales leader this episode provides valuable insights into how AI is transforming the future of homebuilding and how yourorganization can stay ahead of the curve

In this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Ed Carey, Founder and CEO of Audience Town, the leading ad platform built specifically for the real estate and moving industry. Together, they dive into Ed’s journey founding Audience Town and how his company is helping homebuilders and developers unlock the power of customer-centric data to drive smarter marketing strategies and better buyer experiences. Discover how today’s housing market trends are reflected in real-time consumer data, what shifting buyer behaviors mean for your sales pipeline, and why understanding your customer before they ever walk through the door is more critical than ever. If you're in new home or real estate sales and want to stay ahead of the curve, this data-packed episode is one you don’t want to miss.

In this episode of The Market Pulse, host Aaron Fichera sits down with Jennifer Cooper, Founder of Evolution Marketing, to explore the dynamic world of influencer and sponsorship marketing in the new home sales and master plan community sectors. With a deep dive into Evolution Marketing's unique approach, Jennifer reveals how these strategies are reshaping the way builders and developers connect with homebuyers through social media influencers and sponsorships. Discover the benefits of influencer partnerships, how to choose the right sponsorships, and when these techniques should be strategically implemented to drive success. Plus, get a sneak peek into upcoming events for 2025 and what the future holds for marketing in real estate. Whether you're a builder looking to stand out or a marketer eager to innovate, this episode is packed with actionable insights to help you elevate your marketing game. Tune in to learn how to harness the power of influence for your new home sales!

In this special and final episode of The Market Pulse for 2024, host Aaron Fichera welcomes Lynne Williams, Executive Director of HomeAid Austin, and Kim McCorkle, the organization’s Development & Outreach Director, to discuss the critical issue of homelessness and how the construction and real estate industries can be a force for positive change. Lynne and Kim share the inspiring history of HomeAid Austin’s mission, the success stories behind their projects, and the innovative partnerships that have helped expand their reach. They’ll also shed light on current housing initiatives designed to provide safe, stable environments for Austin’s most vulnerable populations, and highlight upcoming events and community engagement opportunities. Builders, developers, and tradespeople won’t want to miss this chance to learn how they can get involved, lend their expertise, and help shape a better, more inclusive Austin. Join us for an insightful and actionable conversation on creating lasting solutions to homelessness through compassionate collaboration and industry leadership.

In this groundbreaking episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with a distinguished panel of marketing and branding leaders to discuss the future of real estate marketing. Joining Aaron are Lianne McOuat Principal Partner of McOuat Partnership; Jennifer Cooper, Founder & Fractional CMO of Evolution Marketing; Genevieve Benson, Director of New Business at Milesbrand; and Robert Cowes, founder and CEO of SmartTouch® Interactive. Together, they dive into critical topics shaping the industry today, from regional marketing trends to the rise of new technologies like AI. Join them as they explore how digital and traditional marketing channels are evolving, the unique challenges of marketing new home sales, and how their respective agencies are adapting to a rapidly changing landscape. Whether you're a real estate professional or just curious about the future of marketing, this episode is packed with expert insights and innovative strategies that will give you a competitive edge.

In this episode of The Market Pulse, host Aaron Fichera interviews Gary J. Davis, President of First Advisors Inc., for an in-depth discussion on one of the most critical issues facing Texas land developers: water rights. Gary shares his extensive knowledge and experience in navigating water management challenges while developing large-scale projects in the Texas Hill Country. The episode explores the importance of water sustainability in land development, including how developers assess water usage feasibility for projects like golf courses and mixed-use developments. Gary dives into the impact of water scarcity on future development, revealing key strategies for balancing growth with environmental responsibility. Whether you're a seasoned real estate professional or simply curious about land development in Texas, this episode offers valuable insights into the intersection of natural resources and real estate.

In this insightful episode of The Market Pulse presented by SmartTouch Interactive, host Aaron Fichera teams up with Tanner Ross, VP of Marketing Services, to explore the powerful concepts of geofencing and competitor conquesting within the real estate industry. The discussion begins with a breakdown of the IDFA ecosystem, explaining how device IDs, ad exchanges, and creative strategies come together to form the foundation of modern digital marketing. Tanner and Aaron then dive into the practical applications of these concepts, covering a range of mediums and strategies such as geofencing competitor model homes, acquiring IDFA lists, and implementing SmartTouch Conquesting. They also tackle the common challenges of competitor conquesting, offering solutions for refining audience size and selecting the most effective advertising platforms. Whether you're a seasoned marketer or new to digital marketing, this episode provides actionable advice on getting started with geofencing and competitor conquesting to gain a competitive edge in the real estate market. Don't miss this chance to learn from the experts and elevate your marketing strategy!

In this exciting episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Tanner Ross, VP of Marketing Services, to explore the cutting-edge world of IDFA and Geofencing marketing strategies. Discover how these innovative tools are transforming the landscape of real estate marketing, particularly in the new home sales sector. Tanner shares in-depth insights on the implementation, benefits, and challenges of these strategies, along with real-world examples for builders and developers. Get an exclusive look at the latest updates and applications that leverage IDFA and Geofencing, and learn how to navigate the complexities of regulatory and privacy concerns. Whether you're a seasoned marketer or new to digital marketing, this episode provides valuable advice and foresight into future trends that will shape the industry. Join us for a compelling discussion that promises to unlock the potential of your real estate marketing efforts. Don't miss out on this opportunity to stay ahead of the curve! Tune in now and take your marketing strategy to the next level!