Smashing PBs - powered by Forty Thieves

In this episode of Smashing PBs, host and co-founder of Forty Thieves Shyr Godfrey sits down with Hannah Koumakis, the founder of Dear the Series, Dear Community and Dear Brides.They talk about starting before you feel ready, the pressure of always being “on”, burnout, boundaries, and why so many people feel disconnected right now. Hannah shares the mindset behind her “shoot, fire, aim” approach to business, how Dear Community grew into a nationwide movement, and why creating genuine connection matters more than ever.A conversation about ambition, community, discipline, loneliness, and backing yourself. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Smashing PBs, Shyr sits down with performance coach and neuroscience expert Sally Duxfield to unpack what really drives high performance, and why most of us are getting it wrong.Drawing on her military background and years of coaching CEOs and leaders, Sally breaks down the science behind stress, focus, sleep, and behaviour. From dopamine-driven phone addiction to the myth of “work-life balance”, she challenges conventional thinking and offers practical, science-backed tools to help people take back control of their time, energy, and attention.This conversation helps you realise that high performance isn’t about doing more but about understanding how your own brain and body work, and using that to your advantage. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Smashing PBs, Shyr sits down with Courtney Durr, self-worth coach and founder of Worthwild. Courtney shares how her background in sport, including representing New Zealand in softball, shaped the way she thinks about mindset, identity and performance.They talk about the pressure Courtney felt as a young athlete, how self-doubt started to affect her performance, and how that experience eventually led her into coaching. From there, the conversation moves into values, authenticity, and the difference between real positivity and the kind that just covers things up.Courtney explains why slowing down matters, especially when life feels busy or uncertain, and how paying attention to what brings you joy can tell you a lot about who you are. She also shares why she focuses less on “thinking positively” and more on thinking in a way that is actually helpful.An honest conversation about self-worth, discomfort, growth, and learning to back yourself, both in training and in life. Hosted on Acast. See acast.com/privacy for more information.

This is the very first episode of Smashing PBs, hosted by Forty Thieves co-founder Shyr Godfrey.For the opening conversation, Shyr sits down with her husband and business partner, Brent Godfrey, who leads Finance and Operations at Forty Thieves. Together, while raising three children, they’ve grown their business, with 2025 marking a huge year of growth - including over 500% growth within one of New Zealand’s largest supermarket chains.Brent reflects on the role sport played in shaping his mindset from a young age, and how the discipline, consistency and grit he learned through training - especially on the days he didn’t feel like showing up - laid the foundation for building and running a high-growth FMCG business. He also shares his thoughts on the importance of goal setting, alongside the reality that running a business is often messy, unpredictable and chaotic.He remembers some of his earliest sporting memories, unpacks the mental discipline required to finish 11th in the iconic Auckland Marathon, and speaks openly about the importance of surrounding yourself with the right people to keep you accountable.Brent also offers a grounded reminder: no matter how fast you might seem to someone else, there’s always someone faster - unless, of course, you’re Kipchoge!A thoughtful, honest conversation about sport, business, and what it really takes to keep showing up and push your own personal bests. Hosted on Acast. See acast.com/privacy for more information.