241: Are you leading or just explaining?

About this episode

The episode discusses the importance of communication in leadership for school Heads and its impact on enrolment confidence.

School Marketing Journal with Brad Entwistle , Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully discuss a confronting principle for school Heads: leadership is communication. Every decision, silence, delay and repeated phrase signals what matters most, and families read into those signals long before they read a strategy document. The trio explores why enrolment confidence is shaped by coherence, not volume, how pressure reveals a school's true priorities and why clarity cannot be delegated. Episode link: Reflection and Leadership Guide: Leadership is communication Get in touch at smj@imageseven.com.au

People in this episode

Hosts: Brad Entwistle, Andrew Sculthorpe, Belinda McCubbin

Topics covered

• leadership
• communication
• enrolment confidence
• school priorities
• clarity in leadership

Keywords

• leadership
• communication
• school marketing
• enrolment
• clarity
• priorities
• strategy

Mentioned in this episode

Organizations: imageseven

More episodes of smj: school marketing journal

• 249: Strategy drives story. Meaning before message. · June 11, 2026 · 18 min
• 248: Reputation risk management with your board – Interview with Tracey Cain · June 4, 2026 · 19 min
• 247: Experience beats message · May 28, 2026 · 20 min
• 246: Deep Dive – Interview with Shane Hogan · May 21, 2026 · 45 min
• 245: The new parent mindset reshaping school choice – Interview with David Woodgate · May 14, 2026 · 20 min
• 244: Can a school create external confidence before it has internal coherence? · May 7, 2026 · 19 min