243: Enrolment pressure and the new parent priorities – Interview with Chris Lang

About this episode

The episode discusses the changing enrolment landscape for independent schools with insights from industry experts.

School Marketing Journal with Brad Entwistle , Pauline Shuttleworth and Chris Lang In this interview episode, Brad is joined by Pauline Shuttleworth, imageseven A dvancement Specialist , and Chris Lang, co-founder and Head of Sales for Asia Pacific at Digistorm, to examine the changing enrolment landscape for independent schools. Using the findings from Digistorm's 2025/26 State of K–12 School Admissions Report, they discuss how softening demand and growing enrolment pressure are shifting admissions from reactive management to data-informed planning. This requires Heads to sharpen their positioning and take a more intentional approach to the parent journey. Episode link: State of Admissions 2025/26 - Digistorm Insights Get in touch at smj@imageseven.com.au

People in this episode

Host: Brad Entwistle

Guests: Pauline Shuttleworth, Chris Lang

Topics covered

• enrolment pressure
• parent priorities
• independent schools
• data-informed planning
• admissions management
• K-12 education

Keywords

• enrolment
• admissions
• independent schools
• parent journey
• data-informed
• K-12
• education
• marketing

Mentioned in this episode

Organizations: Digistorm, imageseven

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