So Invested

One of the all time debates over the past couple of years has been, is AI going to take our jobs?But we are ever the optimists and think that it will only enhance, BUT there are some skills you should be focusing on to stay relevant.In this episode, we’re unpacking the six skills we’re intentionally investing in to stay valuable in the age of AI.We talk about:✨ The six skills we believe will matter most in an AI-driven world ✨ Why AI literacy is quickly becoming as essential as basic digital skills ✨ Why taste, judgement, and critical thinking are becoming competitive advantages ✨ Practical ways to develop creative thinking and original ideas in a world of infinite content ✨ Specific tools, resources, and habits we’re using to sharpen our AI skills right nowIf you’ve been feeling equal parts curious and slightly intimidated by AI, this episode will give you tangible ways to start building skills that compound.Other resources⁠Six HBR AI courses⁠Find us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.We hope you’re So Invested 🧡

Ever noticed how quickly “special” becomes normal?The nice hotel. The upgraded flight. The boujee dinners. The “I deserve it.”In this episode, we’re talking about lifestyle creep - why it happens, why it feels justified, and how it quietly slows down your path to financial freedom.We explore:✨The psychology behind lifestyle creep (hedonic adaptation + reference dependence)✨How social media and new identity shifts influence spending✨Financial and behavioural signs you might be creeping✨How to upgrade intentionally (without upgrading everything)✨Systems that reinforce your boundaries so you don’t rely on willpowerIf you’re interested in levelling up your financial game this year, this is the episode that makes sure your money goals don’t drift.Find us on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.We hope you’re So Invested 🧡This episode was brought to you by ⁠⁠⁠⁠Up⁠⁠⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

How do you grow your income without draining your energy?In this episode, we’re unpacking what it really looks like to earn more sustainably - whether you’re in a 9-5, building something on the side, or working for yourself.After reflecting on the past year (and watching friends + founders in our community navigate career decisions), we realised earning more isn’t about doing more. It’s about creating more value, building leverage, and protecting your energy. We talk about:✨Why working harder doesn’t automatically mean earning more✨The mindset shift from “effort” to “value”✨How to think about bottlenecks in your time✨Boundaries, batching work, and designing your schedule around your energy✨Why thinking time (and yes, even naps) can be productivity strategiesIf you’re in a season of wanting more money, but not more burnout, this one’s for you.Find us on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ or ⁠⁠⁠⁠TikTok⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.We hope you’re So Invested 🧡This episode was brought to you by ⁠⁠⁠Up⁠⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

In today’s episode, we tackle one of the most common money questions: how much should you actually be saving, and how much should you be investing?We break down how we’re personally thinking about this in 2026, including the specific saving figures we’re aiming for, how we’re prioritising different buckets of money, and how our approach changes depending on life stage and goals.We cover:✨ How we’re approaching saving this year (including real numbers)✨ The difference between “safe” money and “growth” money✨ How we think about investing alongside saving, not instead of it✨ The house dilemma: savings vs investments for a property deposit✨ How to make decisions without feeling like you’re “doing it wrong”Find us on ⁠⁠⁠Instagram⁠⁠⁠ or ⁠⁠⁠TikTok⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.We hope you’re So Invested 🧡

Welcome to episode two of Backbone! The four part mini series where we discuss the financial side of building a business. Today, we get into the structures that sit underneath your business and the tax impacts of each!Whether you’re just starting out, running a side hustle, or transitioning into something more complex, the way your business is set up has real implications for tax, cash flow, and risk. And yet, this is one of the least openly discussed parts of being a founder.So, this week, we have the candid tax conversation that no one seems to be having.In this episode, we cover:The common business structures available to new and growing business ownersHow and when structures tend to change as your business becomes more complexThe tax realities founders often avoid (and why that’s risky)Our perspective on when to bring in an accountant, bookkeeper, or advisor and what to look forThis episode is brought to you by Notion - and by far one of our favourite tools, Notion Agent. Notion Agent is fundamentally different from typical AI tools. Instead of just suggesting or chatting, it completes tasks end-to-end, turning days of manual work into minutes.It acts like a Notion super user that understands your workspace, your working style, and how you like things done - helping you stay organised, clear, and accountable as you build.Let Notion Agent do the heavy lifting for you at ⁠Notion.⁠

Welcome to Backbone: a four-part mini series all about the financial backbone of building a business, side hustle, or freelance career.We talk endlessly about the exciting parts of building something - the idea, the creativity, the passion, the momentum. But behind the scenes, it’s often the money side that feels confusing, intimidating, or easy to avoid. And more often than not, businesses fail because the financials were ignored.There’s a huge gap in how openly we talk about money as founders. The messy bits. The avoidance. The “I’ll deal with it later” moments. This series is about closing that gap and helping you build confidence with your numbers.Episode one starts with the foundation: accountability. Not outsourcing responsibility, but learning to work alongside experts and developing the mindset that you need to understand what’s happening with the money in your business.In this episode, we cover:What an accountability mindset really meansThe common barriers that stop founders from taking control of their financesHow to shift from pure creativity into commercialPractical, realistic ways to build money check-ins into your routineIf you hear us mention the Money Type Quiz, you can find it here: Money Type QuizAnd if you hear us yapping about finding new communities that support you, we recommend Butter AppThis episode is brought to you by Notion - and by far one of our favourite tools, Notion Agent. Notion Agent is fundamentally different from typical AI tools. Instead of just suggesting or chatting, it completes tasks end-to-end, turning days of manual work into minutes.It acts like a Notion super user that understands your workspace, your working style, and how you like things done - helping you stay organised, clear, and accountable as you build.Let Notion Agent do the heavy lifting for you at ⁠Notion.⁠

For our final episode of 2025! We’re closing out the year the only way we know how - with a very honest chat about what actually happened in 2025.From career pivots to money mindset shifts, moments of growth and challenges - we reflect on what we learned, what we’re letting go of, and what we want to bring into 2026.This episode is part reflection, part therapy session, and part goal-setting ritual.We also share the exact Year in Review questions we answered on mic, so you can do your own reflection (linked here ✨).Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested.

Surprise! This week’s ep is something a little different... Many of you will know that Maddy's day job is on the investment team at Blackbird. Well this week, on a very special interview episode, Maddy is sitting down with one of the founders that Blackbird invested in - Michelle Battersby - to unpack her company Sunroom's recent acquisition by Fanfix. They get into:✨ How Sunroom changed the game for women creators✨ What Michelle paid herself as a founder✨ When to hold, when to pivot, and when to let go✨ What this journey taught Michelle about resilience, risk, and redefining successThis conversation is an unfiltered look at ambition and endurance, and the lessons that only reveal themselves when you decide to take on the greatest challenges. Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).And once you're done listening to this episode, we highly recommend heading across to the Wild Hearts feed to check out their other episodes! We hope you’re So Invested.

TikTok might be about to change forever. The U.S. government has pushed through a forced sale - and one of the biggest questions on everyone’s mind is: who’s buying it, and what happens next?This week, we’re unpacking how the TikTok sale came to be, what it means for creators, and whether this could actually become the newest “Big Tech” investment story.We cover:✨ Why the TikTok sale is happening - and who’s stepping up to buy it✨ What it means for Oracle to control the algorithm ✨ How Oracle’s public stock makes this a real investment story for everyday people✨ What it means if you're a creator on the platformFind us on ⁠Instagram⁠ or ⁠TikTok⁠, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested.

Is hustle culture making a comeback or are we just redefining what ambition looks like?This week, we’re unpacking the messy middle between chasing success and protecting our sanity. As ambitious women, we’ve felt the tension between striving, setting boundaries, and the burnout that inevitably follows when those boundaries slip. So, we’re asking: what does success actually mean now, and how do we build lives that don’t run us into the ground?We unpack:✨ Why hustle culture is creeping back into the conversation ✨ The difference between ambition and overextension✨ Redefining success beyond money and titles✨ Why we are all feeling so burnout !! Plus, an all time favourite community dilemma about splitting bills. Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested.

A LinkedIn post from Lucy Wark got us thinking about our 'career brands'... your personal brand but in a career setting. Your career isn’t about climbing a ladder, it’s about building an identity that grows and changes as you progress and the best way to do that is through building a career brand. In this episode, we unpack how to create transferable skills that let you pivot between roles, the art of rebranding yourself to elevate your career, and tangible strategies for building a career or personal brand that lasts. Think of it as your playbook for staying relevant, future-proofing your work identity, and standing out in a noisy job market.And of course, Rich Girl Habits! Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you're So Invested.

Buying a home has always been part of the “Australian dream” but in 2025, it feels like the dream looks a little different. Some people are diving into property, others are choosing to rent and invest elsewhere, and a growing number are packing up and moving overseas instead. So, how are people making it work? In this episode, we unpack: Generational shifts in property – why our 30s look so different to our parents’ 30s Investing vs. lifestyle – should your first property be a home or an investment? Long-term planning – the maths of saving for a deposit and what it really takes The Bank of Mum & Dad – 30% of first-home buyers are getting help from parents… so why does it feel so taboo? We also tackle a community dilemma: “Am I the asshole for not wanting my partner’s parents to chip in for our house deposit?” – unpacking the financial, emotional and relational layers of accepting help. Whether you’re a renter, a soft saver, or already on the property ladder, this conversation is about being honest with where you’re at, and giving yourself permission to start exploring the options. This episode is brought to you by ScaleApp - your personalised solution to navigate the property market. Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow). We hope you're So Invested.

Ever felt broke even when you know you’re not? That disconnect has a name: money dysmorphia - and it’s more common than you think. In this episode, we unpack the feeling of financial “not-enoughness” and how it shows up: the distorted self-perception, the highlight-reel comparison trap, and the pressure to be perfect with your money. From cultural money scripts to avoidance spirals, we dive deep into the psychology behind why so many of us feel behind, even when we’re doing okay. We also share practical steps to rewire your mindset, including how to recognise unhelpful money beliefs, get out of perfectionism loops, and start building real financial confidence. Plus: Rich Girl Habits returns, and we debrief on last night’s event. Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow). We hope you're So Invested.