So Invested

To our wonderful community... it's the end of an era. After six years, 191 episodes, 26 live events, and 20k+ incredible community members, we've recorded the final episode of So Invested (for now).When we started this podcast, we hoped it would make investing and money conversations feel a little less intimidating. What we never imagined was how much it would come to mean...We've watched women make their first investment. Walk away from jobs and relationships that no longer served them. Start businesses. Buy their first homes. Ask for a pay rise. Build wealth. Take control of their finances.Getting to be a tiny part of those moments has been the greatest privilege.To everyone who listened, shared an episode, came to an event, joined us on the podcast, sent us a message, trusted us with your money questions, or simply cheered us on from afar - thank you.You made So Invested what it became. We’ll be FOREVER grateful.There are not enough words to describe how much you mean to us. From the bottom of our hearts...Thank you for being So Invested. 🧡

We've become more and more certain on one thing - mindset is everything. In business, in your career, in your life… it’s the difference between feeling stuck and actually growing.In this episode, we’re sharing the 7 lessons we’re taking into 2026: the ones that are shaping how we work, make decisions, and back ourselves.So we are discussing the small mindset shifts that quietly compound and how we are actually implementing these into our daily life (and how you could too!). Find us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.This episode is brought to you by Up — sign up using our code SoInvested20 and you’ll get $20 in your account.We hope you’re So Invested 🧡

In episode four of Backbone, we get into something every founder talks about but few assess properly: risk.Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time confidence.This week, we unpack how we think about risk in our own businesses what we’re actively betting on, what we won’t compromise on, and how we decide what’s worth it.So this week, we cover:The real risks we’re currently taking in business and whyOur non-negotiables before saying yes to a big decisionHow to assess upside vs downside in a practical wayHow to “price” the cost of failure (financially and emotionally)If you’ve been sitting on a decision and wondering whether to leap or not, this episode is for you.If you have any questions about risk, slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).

In episode three of Backbone, we get into the numbers that actually keep your business alive: cash.Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business.So this week, we cover:Why profit ≠ cash, and how profitable businesses still run out of moneyWhy cash flow is the most important metric to understand as a founderHow to think about managing cash flow day-to-day (not just at tax time)Practical measures to safeguard your cash flow as your business growsA simple walk-through of the key line items in a cash flow statement — and what they actually tell youIn need of a cash flow statement template: you can download our basic one here: Backbone Cash Flow StatementIf you have any questions about cash slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).

Today we're sharing the AI tools we actually use to reduce mental load, automate boring life admin, and make better decisions - at work, with money, and in life.We cover: ✨ Why women are adopting AI at lower rates - and why it matters✨ Mental load & admin: Perplexity / Comet, Granola, Lindy.ai✨ Leverage & creativity: Gamma, Nano Banana, Lovable✨ Ease & personal life: Lifenotes.ai, Doji, NotebookLMRecommendations: Acquired episode: Google the AI companyOrenmeetsworld YouTube channelHot Smart Rich episode hereFind us on ⁠⁠Instagram⁠⁠ or ⁠⁠TikTok⁠⁠, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested 🧡This episode was brought to you by ⁠⁠Up⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

At the beginning of every year, we are filled with new motivation and an attitude for change. But here’s the thing - motivation is a terrible long term strategy. Instead, we need consistent systems in place to actually achieve our goals, for when motivation (undoubtedly) dips!!In this episode, we break down why most people don’t fail because they’re lazy or undisciplined - they fail because they never set up the systems to support the outcome they want.We cover:Why relying on motivation will always let you downWhy choosing one goal is the fastest way to make progressAnd the four systems we’re putting in place this year to ensure we actually hit our North Star goalThis is the practical, no-fluff conversation about designing your environment, habits, and workflows so progress happens by default!If you hear us yapping our reflection in our Rich Girl Habits - here’s a template to start your own: Reflection prompts and if you hear us to continue to yap about Notion, here is the event Maddy is talking on Notion: Build your life's work !Find us on ⁠Instagram⁠ or ⁠TikTok⁠, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested 🧡This episode was brought to you by ⁠Up⁠, sign up today using our code SoInvested20 and get $20 in your account.

We're backkkk! And we have a life update for you!!! It's our first time recording from different places in years, so we discuss why Soph is taking a deliberate pause to rethink her next chapter. The next eight weeks is all about taking you behind the scenes of how we’re setting ourselves up for the year ahead - money-wise, life-wise, all of it.And step one is about zooming out.... You can think of this as our vision board episode. We unpack:✨ Why you need a starting point before you set goals✨ How to audit your life across work, money, relationships, health, fun, and rest✨ The questions that help you land on what’s actually true for you right now✨ Why money without a “why” feels empty✨ And how to build a modern vision board, not a Pinterest boardThis episode lays the foundation for everything that comes next.Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested 🧡Article: Are you in tune with you life's season? This episode was brought to you by Up, sign up today using our code SoInvested20 and get $20 in your account.

Are you feeling stuck in your job but also overwhelmed at the thought of finding something new? We have been having so many of these conversations with friends so it got us thinking - let's create a playbook, using AI (so it takes out a lot of the brunt work) to land your dream job come the new year. So in this episode, we’re breaking down a six-week playbook to help you prepare, explore, and land your next role - from figuring out what excites you, to networking, to polishing your resume and actually applying. Basically, we’ve taken all the WhatsApp notes, voice memos, and AI tools we’ve been playing with, and put it into one episode for you.This week, we cover:How to define your values, lifestyle goals, and dream work in a way that’s realistic but excitingTools you can use to remove friction from the job hunt process A week-by-week structure that incrementally builds so the process doesn't feel overwhelming By the end of this episode, you’ll have a clear roadmap so that by January you can hit the job market feeling prepared, confident, and energised.Use the following template, linked here for all the prompts you need for this six week playbook. As always, find us on Instagram or TikTok and if you haven’t already, hit follow in your podcast app - it really helps our small business grow.We hope you’re So Invested.

Hot take: Spotify isn’t just where we listen to music anymore... It’s quietly becoming one of the most powerful tech companies in the world.This week, we unpack the story behind the streaming giant’s wild rise - from solving piracy in a Stockholm apartment to turning its first-ever profit, tripling its share price, and now leading the AI revolution in audio.We cover:✨ The Daniel Ek origin story - how a coder changed the music industry forever✨ How Spotify won the streaming wars through data and design, not celebrity exclusives✨ The business moves that finally made it profitable (and sent its stock soaring 350%)✨ How AI is reshaping your listening experience, from the DJ in your pocket to podcasts translated in the host’s own voice✨ And why Daniel Ek’s decision to step down as CEO might be Spotify’s smartest move yetFrom piracy to playlists to personalised AI, this is the story of how Spotify redefined music - and what its next chapter tells us about the future of creativity, tech, and business.Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested.

Networking gets a bad rap, and honestly... we get it! Walking into a room alone can feel terrifying. But here’s the truth: every opportunity we’ve had, from jobs to friendships to this podcast, has come through our networks.This week, we’re redefining what networking actually means, why it doesn’t have to be awkward or transactional, and how to build relationships that genuinely change your life.We unpack:✨ Why your network is your net worth✨ How to start building connections before you need them✨ The rise of modern girl networking, from TikTok to Club Sup✨ Real-life hacks for surviving events solo (and actually enjoying them)✨ What to say instead of “so, what do you do?”✨ How to sustain relationships day-to-day without feeling forcedThis week's episode was jam packed full of recommendations: The ANTI-NetworkClub SupPONNDMode OfficeRolodex MediaDomeButterAnd for things we're So Invested in... Substack on Arrival Fallacy and Episode 1 of the Do You F*cking Mind mini series 🤍Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested.

If you could sit down with your 20-year-old self and talk money… what would you say?This week, inspired by Jay Shetty’s viral money lessons, we’re sharing the lessons we wish someone had told us sooner. From wasting cash on fast fashion and staying stuck in scarcity, to ignoring the power of investing early, these are the money mistakes we’d never repeat… and the reframes that actually changed everything.We unpack:✨ Why stacking skills is the best investment you’ll ever make✨ How to find the fun in earning and diversifying your income✨ The underrated value of generosity (even when you feel broke)✨ Why your reputation is worth as much as your salary✨ And the biggest reframe of all: money as a tool, not a status symbolPlus, we put a twist on Rich Girl Habits: the one habit that set us up best over the last decade, and what we’d start today if we were turning 20 again.Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested.

Hot take: Dating in 2025 feels less like romance and more like economics... Inspired by the film Materialists and the conversations it’s sparked, we unpack the financial impact of the dating apps on modern dating: the rise of financial transparency as a new love language, why accidental “ROI thinking” might be killing the vibe, and of course, the "who pays on the first date" etiquette. And we weigh in on a community dilemma: should you pay someone back for dates if things don’t work out? Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow). We hope you're So Invested.

For our very first Investment Club episode, we’re diving into the book Die With Zero - a money mindset read that challenges the way we think about saving, spending, and what it really means to live well. We unpack the big ideas, including: Why over-saving might just be scarcity in disguise The concept of the “memory dividend” and how experiences compound over time How to smooth your spending across life stages (aka when to enjoy your money vs. when to save it) Why giving earlier - to your kids, your community, or yourself - creates more impact And the simple exercise of mapping “time buckets” so you don’t miss your best years Whether you’ve read the book or not, this episode is your shortcut to the biggest lessons, and how they apply to your own money, career, and choices today. Plus: a life update from our break, and why we started the Investment Club in the first place. Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow). Find our recommendations from this episode (and previous ones) on Rave! We hope you're So Invested.