Digital Campaigning without Social Media Ads in Europe: Political Visibility under the TTPA, with Jochen König

About this episode

Jochen König discusses the implications of the TTPA regulation on digital political communication in Europe.

Jochen König, Co-Founder and CEO of Cosmonauts & Kings, discusses the Transparency and Targeting of Political Advertising (TTPA) regulation. We break down the current state of TTPA implementation and its implications for digital political communication in Europe. Jochen shares his thoughts on the definition of political advertising, alternative solutions to increase political visibility online, and how he is advising campaigns to adapt their online strategies in a landscape without ads on Meta and Google.

People in this episode

Host: Michael Bossetta

Guest: Jochen König

Topics covered

• digital campaigning
• political advertising
• TTPA regulation
• political visibility
• online strategies
• Europe

Keywords

• TTPA
• digital political communication
• political visibility
• social media ads
• campaign strategies

Mentioned in this episode

Organizations: Cosmonauts & Kings, Meta, Google, Transparency and Targeting of Political Advertising (TTPA)