(Part I) Fix Systems First Before Scaling Marketing and AI Growth (feat. Kathy Baldwin)

About this episode

Krish Palaniappan interviews Kathy Baldwin about the essential steps to scale a business effectively.

In this episode, Krish sits down with Kathy Baldwin, Founder and CEO of Finally Business Infrastructure, for a deeply practical conversation on what it really takes to scale a business. Kathy brings decades of experience in sales, systems thinking, and customer psychology, working closely with founder-led businesses to transform the knowledge in their heads into structured, scalable processes.

People in this episode

Hosts: Krish Palaniappan, Varun Palaniappan

Guest: Kathy Baldwin

Topics covered

• business scaling
• systems thinking
• customer psychology
• founder-led businesses
• process transformation

Keywords

• business scaling
• systems thinking
• customer psychology
• Kathy Baldwin
• Finally Business Infrastructure

Mentioned in this episode

Organizations: Finally Business Infrastructure

More episodes of Software Development, Finance and AI

• Beyond RAG: Building Production-Grade AI Coworkers for the Enterprise (feat. Karl Simon) · May 21, 2026 · 1h 13m
• From SEO to AEO: How to Optimize Your Website for AI Agents (feat. Frank Vitetta) · May 14, 2026 · 1h 58m
• Macroeconomic impacts of AI adoption (feat. Dr. Kelly Monahan) · May 6, 2026 · 51 min
• Governing Intelligence: How AI Is Reshaping Public Sector Software (feat. Andrew Stockwell) · May 6, 2026 · 1h 4m
• From Wall Street to Her Street: How to Close the Financial Confidence Gap (feat. Jessica Perrone) · April 29, 2026 · 40 min
• Building Through Uncertainty: A Conversation on Resilience, AI, and the Future of Software (feat. Asia Solnyshkina) · April 27, 2026 · 1h 1m