(Part II) Fix Systems First Before Scaling Marketing and AI Growth (feat. Kathy Baldwin)
From Software Development, Finance and AI by Krish Palaniappan and Varun Palaniappan
April 4, 2026 · 1h 4m · Episode 548
About this episode
Krish and Kathy Baldwin discuss the essential steps to scale a business effectively by focusing on systems before marketing and AI growth.
In this episode, Krish sits down with Kathy Baldwin, Founder and CEO of Finally Business Infrastructure, for a deeply practical conversation on what it really takes to scale a business. Kathy brings decades of experience in sales, systems thinking, and customer psychology, working closely with founder-led businesses to transform the knowledge in their heads into structured, scalable processes.
People in this episode
Hosts: Krish Palaniappan, Varun Palaniappan
Guest: Kathy Baldwin
Topics covered
- business scaling
- systems thinking
- customer psychology
- founder-led businesses
- process transformation
Keywords
- business infrastructure
- scalable processes
- sales
- marketing
- AI growth
Mentioned in this episode
Organizations: Finally Business Infrastructure
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