How Your Brain Tricks You When You're Buying!

About this episode

This episode explores how human behaviour and psychology influence buying decisions and workplace performance.

In this episode of Sparks, Milly welcomes two of our Learning Consultants Simone Sullivan and Reuben Fletcher-Louis for a conversation that gets right under the skin of human behaviour. From the subtle biases that shape every buying decision to the snap judgements we make in the first seconds of a meeting, they dig into the psychology that quietly drives workplace performance. You’ll hear how salespeople can use science to make stronger first impressions, and why managers who understand human quirks have a serious edge when it comes to motivating their teams. It’s a lively, practical chat with insights you’ll start noticing the moment you hit play. Join us, and see how a little behavioural science can spark a lot of impact. Chapters: 00:00 welcome to sparks 09:48 selling to people’s biases11:14 The primacy bias14:04 Snap Judgements 17:40 Advice to a salesperson meeting a potential client for the first time 19:00 what can managers learn from the science? 25:20 Tips for managers in using psychology and science to motivate their team Follow us on Linkedin: Milly Gladstone https://www.linkedin.com/in/milly-gladstone/ Simone Sullivan https://www.linkedin.com/in/simonesullivan1/ Reuben…

People in this episode

Host: Milly Gladstone

Guests: Simone Sullivan, Reuben Fletcher-Louis

Topics covered

• human behaviour
• buying decisions
• psychology
• workplace performance
• sales strategies
• team motivation

Keywords

• buying behaviour
• psychology
• sales
• team motivation
• human quirks
• first impressions
• biases

Mentioned in this episode

Organizations: Cegos UK, Cegos US

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