The Art of Influence with Patrick Van Der Burght

About this episode

Patrick Van Der Burght discusses the principles of ethical persuasion and its applications in various contexts.

Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book 'INFLUENCE – The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time. Patrick, is a Founding Member of the Cialdini Institute, the only active Cialdini Institute Licensed Trainer in Australia and New Zealand, and a Certified Online Influence Specialist. He has been teaching ethical persuasion to professionals and teams since 2000, which helps them accelerate towards goals, and build strong relationships, whether it be in sales, advertising, leadership or team management. Patrick also co-authored the book 'How to Hear YES More Often' in 2024, and has his own podcast show 'Ethical Persuasion Unlocked'. In this conversation, Patrick Van Der Burght, a leading expert in ethical persuasion and a partner of Dr. Cialdini, shares insights on the principles of persuasion, the importance of ethical practices in influencing others, and the science behind decision-making. He discusses his journey into the field, his connection with Dr. Cialdini, and the practical applications of persuasion techniques in various contexts, including digital environments…

People in this episode

Host: Brandon Handley

Guest: Patrick Van Der Burght

Topics covered

• ethical persuasion
• influence
• decision-making
• relationship building
• sales techniques

Keywords

• persuasion
• influence
• Cialdini
• ethical practices
• decision fatigue

Mentioned in this episode

Organizations: Cialdini Institute

Books & works: INFLUENCE – The Psychology of Persuasion, How to Hear YES More Often

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