169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach
About this episode
In this episode, Jeremy Neisser discusses the friction test for improving group sales outreach and email responses.
Send us Fan Mail The same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the four-question friction test for cold outreach, the caveman test that exposes a hard-to-read email in 10 seconds, and a real-world rewrite that tripled one rep's response rate without changing the offer. Practical, tactical, and ready to apply...
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