171 - Why Your Email List Is Your Most Underused Asset (And How to Fix It)
About this episode
Jeremy Neisser discusses the underutilization of email lists in sports marketing and presents a solution for improving engagement and conversion rates.
Send us Fan Mail Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves money on the table — 70 to 75% cart abandonment, 80 to 85% of single-game fans never returning — and lays out the fix: a lifecycle email system built on six behavior-triggered journeys, layered with persona-specific messaging. If you want higher open rates, higher click-through rates, and conversion that's 3 to 5 times a generi...
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