170 - Group Sales 101 — Great Reps Place Groups
About this episode
In this episode, Jeremy Neisser discusses the importance of strategic planning in group sales for sports events.
Send us Fan Mail Most group sales reps are order takers. The buyer asks for a date, the rep says yes, and the marquee game ends up at 55% capacity while groups scatter across midweek nights with no draw. In Episode 170 of the Sports Marketing Machine Podcast, Jeremy Neisser closes out the Group Sales 101 series by breaking down the most strategic piece of the puzzle: building an A / B / C game calendar before the season starts, leading every conversation with marquee dates, and using groups a...
More episodes of Sports Marketing Machine Podcast
- 174 - Stop Treating Mini Plans Like an Offseason Product
- 173 - The Email Isn't Finished When You Hit Send
- 172 - Why Your Promotions Page Might Be Costing You Ticket Sales
- 171 - Why Your Email List Is Your Most Underused Asset (And How to Fix It)
- 169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach
Explore listener stats, chart rankings, contacts and more on the Sports Marketing Machine Podcast podcast page.