174 - Stop Treating Mini Plans Like an Offseason Product
About this episode
Jeremy Neisser discusses the importance of promoting mini plans during the season to capitalize on fan engagement.
Send us Fan Mail Most teams push mini plans hard from October through March, then go silent the moment the season starts — right when they're creating new fans at every home game. In Episode 174, Jeremy Neisser makes the case that your warmest mini plan prospect is the fan driving home from tonight's game, not a cold name from last winter. He breaks down the psychology of selling to fans while the experience is still fresh, why teams stop even when they know better, and five tactics you can r...
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