
In this episode, Jeremy Neisser discusses how insufficient details on promotions pages can hinder ticket sales and introduces the concept of the Minimum Viable Promo.
Send us Fan Mail Your promotions page is live, but half your nights are just names — "Taylor Swift Night," "Oil Field Appreciation Weekend" — with no details. A promotion with no details doesn't sell tickets, even when the night itself is great. In Episode 172, Jeremy Neisser breaks down the Minimum Viable Promo: the smallest concrete detail you can add today so a first-time visitor understands why a night is worth showing up for. You'll get the framework, real examples from across Mino...
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