173 - The Email Isn't Finished When You Hit Send
About this episode
Jeremy Neisser discusses the importance of tailoring email marketing strategies to fan behavior rather than sending generic blasts.
Send us Fan Mail Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and still send every one of them the same email blast. In Episode 173, Jeremy Neisser uses a simple ice cream shop analogy to show why that quietly drives fans away, and why the fix isn't better copy or a new platform. It's a system that responds to fan behavior after the send. If you felt the pull of Episode 171 on lifecycle marketing but haven't bui...
More episodes of Sports Marketing Machine Podcast
- 174 - Stop Treating Mini Plans Like an Offseason Product
- 172 - Why Your Promotions Page Might Be Costing You Ticket Sales
- 171 - Why Your Email List Is Your Most Underused Asset (And How to Fix It)
- 170 - Group Sales 101 — Great Reps Place Groups
- 169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach
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