Startup To Scale
Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Based on the show's feed history.
Built from
By chart position
- 🇮🇩ID · Entrepreneurship#109700 to 6.3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
700 to 6.3K🎙 Weekly cadence·281 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
1.4K to 13K🇺🇸71%🇮🇩29% - Active Followers
Loyal subscribers who consistently listen
770 to 6.9K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 10/23/26 |  290. Beyond ChatGPT: How AI Is Transforming CPG Operations and Supply Chains | What if AI could do more than answer questions and actually help you run a more profitable CPG brand? In this episode, I sit down with Ryan Conti, Co-Founder of Peasy, to explore how industry-specific AI is changing the way CPG founders manage inventory, supply chains, pricing, and daily operations. We discuss how AI can uncover hidden costs, improve profit margins, simplify supplier sourcing, and automate time-consuming tasks using real business data. Ryan also shares why t... | 20m 32s | ||||||
| 10/19/26 |  289. The Future of Snacking: How Health, GLP-1s, and Functional Indulgence Are Reshaping Sweets | The better-for-you movement has transformed everything from soda to cereal, but cookies, candy, and other indulgent categories may be among the next major areas ripe for disruption. In this episode, I sit down with Rip Pruisken, CEO and Co-Founder of Rip Van, to explore how changing consumer expectations are reshaping the future of snacking. We discuss the impact of reduced-sugar diets and GLP-1 adoption, the rise of what Rip calls functional indulgence, and why emerging brands are increasing... | 20m 40s | ||||||
| 10/16/26 |  288. How AI Is Changing Product Discovery for CPG Brands | What if your product is great, but AI doesn't know it exists? AI shopping assistants like ChatGPT and Claude are changing how consumers discover and choose products. But is your brand ready to be recommended? In this episode, I sit down with Andy Kurtts, Founder and Creative Director of Buttermilk Creative, to explore the rise of the "third shelf" and what it means for CPG brands. We dive into surprising findings from testing real CPG brands across six AI platforms, why some products remain i... | 20m 49s | ||||||
| 10/12/26 |  287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company | After building Jeni’s Splendid Ice Creams into one of the most recognizable brands in modern food, Jeni Britton is starting again. Her new company, Floura, is taking on a very different challenge: rethinking how consumers get fiber and plant diversity through products made with ingredients that might otherwise go to waste. In this episode, Jeni shares why she decided to become a startup founder again, what she’s doing differently the second time around, and how the lessons from building Jeni’... | 23m 37s | ||||||
| 10/5/26 |  286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition | In this episode, Sigi Hale, Ph.D., Head of Consumer Insights and Testing, explains the neuroscience behind shopper recognition, brand familiarity, and buying behavior. We explore why some packaging redesigns hurt sales, how shoppers rely on memory and visual cues at the shelf, and why changing the wrong elements can disrupt years of brand recognition. Sigi also shares how CPG brands can approach packaging redesigns more strategically, understand what can safely change, and test new designs b... | 25m 30s | ||||||
| 9/30/26 |  285. From Her Parents’ Kitchen to 500 Sprouts Stores: How Lindsey Mifsud Built LL’s Kitchen | In this episode, I sit down with Lindsey Mifsud, founder of LL’s Kitchen, to talk about how she turned a homemade granola recipe into a growing CPG brand now sold in hundreds of stores, including Sprouts nationwide. We get into her founder journey, lessons from farmers markets, retail growth, customer feedback, and why genuine storytelling and relationships have been key to building the brand. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food,... | 22m 00s | ||||||
| 9/23/26 |  284. How CPG Brands Can Access Senior-Level Advisory, Strategy, and Execution Without Building a Full C-Suite | Your CPG brand needs senior-level expertise, but that doesn’t necessarily mean you need another full-time executive on payroll. In this episode I’m joined by Beth of S3 Connect, Rich of Atomos, and Rachel of Severo Consulting to break down what fractional leadership actually looks like and when it makes sense for a growing CPG brand. The three guests represent a larger informal community of cross-functional fractional CPG leaders from across the U.S. that Beth Brown has built and leads,... | 27m 48s | ||||||
| 9/14/26 |  283. Accounts Receivables for CPG Brands in Retail | Retail accounting gets complicated fast. Between distributors, retailers, promotions, deductions, and short payments, many CPG brands find themselves with accounts receivable reports they can’t trust and financial statements that don’t tell the whole story. In this episode, Jenna Oviedo from JAVE Insights shares the systems every CPG brand should have in place to manage retail accounts receivable from day one. We discuss: Building the right chart of accountsRecording deductions correctlyApply... | 33m 44s | ||||||
| 8/28/26 |  282. How GOOD GOOD is Building a Global No-Sugar Brand in a Category Dominated by Giants | In this episode, I sit down with Gardar Stefansson, Founder and CEO of GOOD GOOD, to talk about how he grew an Icelandic startup into a global no-sugar brand now sold at retailers like Whole Foods, Sprouts, Kroger, and H-E-B. We talk about finding product-market fit, competing with legacy brands through taste and better ingredients, the realities of scaling in U.S. retail, and how GOOD GOOD is using AI to make smarter decisions. Gardar also shares practical advice for CPG founders on testing ... | 21m 52s | ||||||
| 8/24/26 |  281. Creator Marketing That Actually Scales: Building Programs That Drive Long-Term Growth | Most creator marketing campaigns fail because they’re treated like isolated marketing tactics instead of long-term growth strategies. Austin Clare has spent the past 15 years helping brands build creator programs that consistently generate content, drive awareness, and support retail growth. As founder of Shepard Strategies and now leading creator strategy at Endlss, he’s worked with brands across every stage of growth to develop systems that deliver results beyond a single campaign. In this ... | 22m 10s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 8/17/26 |  280. Packaging That Sells: Redesigning Your Brand for the Retail Shelf | Packaging is one of the most important sales tools a CPG brand has. But the packaging that gets you started isn’t always the packaging that will help you scale. In this episode, I’m joined by Eve Ackerley, Co-Founder and CEO of Evie’s Snacks, and Taja Dockendorf, Founder of Pulp & Wire, the design agency behind Evie’s packaging redesign. We explore the evolution of Evie’s packaging, including moments when the original design created confusion about the product, and what ultimately led Eve... | 19m 55s | ||||||
| 8/10/26 |  279. How to Turn In-Store Demos Into Retail Sales | Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it. In this episode, I sit down with Matthew Kubick of Local Demo Service to break down how CPG brands can use in-store demos to drive sales, learn from customers, and build stronger retail velocity. We talk about Matthew’s simple four-step framework for turning samples into purchases, why founders should do their own demos early on, and how your strategy should cha... | 22m 05s | ||||||
| 8/3/26 |  278. Building Good Journey and the Mindset to Do It Again | What does it look like to build a CPG brand when you’ve already seen both success and failure? Kristoffer Quiaoit, founder of Good Journey Foods, shares how he’s approaching this company with a new mindset grounded in self-awareness, mental health, and long-term sustainability. We start with how Good Journey is being built today, from decision making to daily practices, and why staying even keel has become a core part of his leadership style. Then we go back to Nui Foods, the company that cam... | 20m 32s | ||||||
| 7/27/26 |  277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand | Coco5 started with a simple mission: create a better hydration drink for athletes. What began inside the Chicago Blackhawks organization has evolved into a fast-growing, athlete-owned brand distributed across the country. In this episode, Marc Doggett, CEO of Coco5, shares the realities of scaling a beverage brand today, from retail strategy and channel expansion to innovation decisions and leadership hiring. We explore why Coco5 is investing beyond grocery, what they learned from Costco road... | 19m 05s | ||||||
| 7/20/26 |  276. Why AI Alone Can’t Fix Your CPG Deductions | Distributor deductions can quietly drain a CPG brand’s margins, especially when there is no clear process for planning, reviewing, and disputing them. In this episode, I sit down with Yuval Selik, co-founder and CEO of Promomash, to explore how AI is changing deduction and trade spend management. We discuss where AI can save time, why clean data and proactive planning still matter, and why experienced people must remain involved in every decision. Yuval also shares why relying entirely on AI ... | 19m 41s | ||||||
| 7/15/26 |  275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales | Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it. In this conversation, I sit down with Duncan Alney, founder of Firebelly Marketing, to explore what it takes to grow a CPG brand in today’s crowded and fast-moving market. We discuss why founder-led storytelling matters, how brands can turn one core story into consistent content, and why consumers need to see your message multiple times before they take action... | 22m 09s | ||||||
| 7/13/26 |  274. Can AI Create Packaging That Actually Sells? | AI is rapidly changing the packaging design world, but most founders are still trying to figure out where it actually creates value. In this episode, I sit down with Michael Keplinger from SmashBrand to break down how AI is being used in packaging design today, where it helps accelerate creative workflows, and where human strategy and expertise still matter most. We discuss: The biggest misconceptions founders have about AI-generated packagingWhat AI is genuinely good at in the design process... | 23m 33s | ||||||
| 7/6/26 |  273. How I Get Grocery Buyers to Actually Respond | Getting in front of retail buyers can feel impossible, but it does not have to be a guessing game. In this episode, I sit down with James Pippin of Good Now Foods and Harvest Hub to talk about what actually gets a buyer’s attention, how to send better pitches, when to follow up, and how brands can use the right data to improve their chances of getting on shelf. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resource... | 21m 38s | ||||||
| 6/29/26 |  272. When Is It Time to Refresh Your Packaging? | Packaging is often the first thing consumers notice, but knowing when and how to update it is one of the toughest decisions founders face. In this episode of Startup to Scale, I sits down with Christopher Jane founder of Proper Good to discuss the real story behind his brand's packaging refresh. They unpack what prompted the redesign, the challenges of evolving a brand without losing existing customers, and what it was like working through a comprehensive packaging audit with EO Space. Whethe... | 22m 45s | ||||||
| 6/22/26 |  271. How to Fund Growth Without Losing Control of Your CPG Brand | Growth creates opportunity but also financial pressure. As brands expand distribution, increase production, and invest in marketing, founders are often forced to make difficult decisions about how to fund that growth. In this episode, I sits down with Dakota Sheets, founder of Dog Sauce, and Emily Reeves, VP of Capital Solutions at Bridge, to discuss the realities of scaling a CPG business. Dakota shares lessons from growing the brand and navigating cash flow challenges, while Emily provides ... | 20m 52s | ||||||
| 6/15/26 |  270. Why CPG Founders Need to Know Their Numbers | In this episode, I talk with Adam O’Connor, founder of Smidge Beverage, about the financial side of building a CPG brand. We discuss cash flow, margins, inventory planning, forecasting, trade spend, billbacks, and why knowing your numbers is essential for growth. Adam also shares how working with the right accounting partner helped him make better decisions and build a stronger financial foundation. This episode is sponsored by BELAY, formerly Accountfully, which helps CPG brands with bookkee... | 21m 46s | ||||||
| 6/9/26 |  269. Why Your CPG Brand Might Be Losing Money on Amazon | Amazon can drive sales, but that doesn’t always mean your brand is profitable. In this episode, I talk with Ryan Eales of The Amazon Whisper about the common mistakes CPG brands make on Amazon, from ads and inventory to listings, keywords, and agency expectations. If you’re selling on Amazon or thinking about launching there, this episode will help you understand what it really takes to grow profitably. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging f... | 23m 39s | ||||||
| 6/3/26 |  268. Building a Brand People Believe In | What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK Creative NYC and Grace Finerman of Date Smarter Snacks to break down the real-world branding process behind an emerging snack brand. We walk through how Date Smarter developed its visual identity, packaging, ecommerce presence, and overall customer experience and why having one connected creative partner can make scaling a brand signific... | 20m 52s | ||||||
| 5/26/26 |  267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG | Jeff Church has built, scaled, and rebuilt in CPG. As co-founder of Suja Life, he helped take the brand from zero to $100M+ in just over five years, becoming one of the most recognized names in the beverage space. We also get into what he’s building now, from mentoring founders and writing his book to launching a new protein soda brand, Proda, nationwide at Sprouts Farmers Market, and developing a CPG-focused AI tool. As an 8x founder and BevNET Person of the Year, Jeff shares practical... | 23m 38s | ||||||
| 5/18/26 |  266. He Fixed His Own Coffee Problem. Then Built a $300K+ Brand Without Retail or Funding | In this episode, I sit down with Danny Walsh, co-founder of Peak State Coffee, to talk about how he turned his own coffee and health problem into a $300K+ brand without relying on retail or outside funding. We get into how Peak State grew through farmers markets, ecommerce, and repeat customers, why Danny chose to bootstrap, and how he’s balancing growth, profitability, and impact as a B Corp certified brand. Sponsored by Peasy - the free operating system built by former CPG founders for mode... | 20m 48s | ||||||
Showing 25 of 281
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Chart history for Startup To Scale
Peaked at #109 in ID, currently #109 in ID.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| ID | — | #109 | #109 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.