Jay Buys: Profit, Purpose, and the Future of Business

About this episode

Jay Buys discusses reimagining business as a force for shared good with host Grant Oliphant.

Jay Buys is the founder and CEO of Visceral , a B Corp-certified creative agency that builds brands and websites exclusively for social change organizations. Working with nonprofits, foundations, and other mission-driven partners, Jay has helped shape a business model that puts people, profit, and planet in conversation rather than opposition. In San Diego and beyond, he is part of a growing movement challenging the idea that business success has to come at the expense of workers, communities, or values. This Episode: What would it take to reimagine business as a force for shared good? Jay and Grant dig into the growing movement to build companies that measure success by more than profit alone. Their conversation explores Certified B Corporations (B Corps), social enterprise, and the wider push for business models that invest in workers, communities, and the future. Jay sees business as a vital community asset—one that can actively contribute to shared prosperity and well-being. In his view, profit itself is not the problem; greed is. What matters most is how a business uses its resources and whether its values are reflected in wages, benefits, accountability, and community…

People in this episode

Host: Grant Oliphant

Guest: Jay Buys

Topics covered

• social enterprise
• B Corporations
• business models
• shared prosperity
• community impact
• purpose-driven business

Keywords

• profit
• purpose
• business success
• community asset
• values
• workers
• tradeoffs

Mentioned in this episode

Organizations: Visceral, B Corporations, Prebys Foundation

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