Doing Business Your Way: Strategy, Systems & Self‑Trust with Shelly Shulman

Doing Business Your Way: Strategy, Systems & Self‑Trust with Shelly Shulman

From Stop Waffling & Start Selling by Sandra Ten Hoope

April 30, 2026 · 42 min

About this episode

Shelly Shulman discusses integrating strategy, systems, and mindset in business.

I’m joined by Shelly Shulman, someone I would genuinely describe as a unicorn in the online business space. Shelly brings together strategy, systems, and mindset in a way that actually works in real life. Not just when everything is going well, but when life happens, energy dips, or things don’t go to plan. Her work is about building the backbone of your business. The structure that holds everything together so you’re not relying on constant hustle, adrenaline, or being “on” all the time. In ...

People in this episode

Host: Sandra Ten Hoope

Guest: Shelly Shulman

Topics covered

  • business strategy
  • systems
  • mindset
  • entrepreneurship
  • self-trust

Keywords

  • business
  • strategy
  • systems
  • mindset
  • entrepreneurship
  • self-trust
  • online business

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