Why Your Voice Matters More Than Ever

About this episode

This episode discusses the evolution of the podcast's mission and the challenges faced by entrepreneurs, particularly women, in navigating sales amidst overwhelming myths and AI pressures.

This conversation is about the mission behind Stop Waffling, Start Selling and why it has evolved. When I first started this podcast, the goal was simple: help entrepreneurs find clarity around sales. What I quickly saw was something deeper. Many business owners, especially women at this stage of life, weren’t just confused about selling. They were overwhelmed by myths, rules, and now the added pressure of AI telling them how they should sound, show up, and perform. This episode explains why ...

People in this episode

Host: Sandra Ten Hoope

Topics covered

• voice importance
• entrepreneurship
• sales clarity
• women in business
• AI impact

Keywords

• voice matters
• entrepreneurs
• sales myths
• women entrepreneurs
• AI influence

More episodes of Stop Waffling & Start Selling

• Ditch the 10K Month Hype: Create Freedom with Human Design Instead With Guest - Kerstin Grünling · May 14, 2026 · 36 min
• Doing Business Your Way: Strategy, Systems & Self‑Trust with Shelly Shulman · April 30, 2026 · 42 min
• Last-Resort Hypnotherapy: Why Change Doesn’t Need 20 Years With Guest Paul Wilson · April 16, 2026 · 36 min
• Stop managing time. Start managing yourself - With Abigail Langridge · April 2, 2026 · 43 min
• How did the Membership come about? with Guest Dawn Baxter. · March 19, 2026 · 55 min
• Clarity. Connection. Conversion. · February 18, 2026 · 5 min