Stories Behind the Door

I sit down with Dr. Richard Dalyai, a vascular neurosurgeon and the co-founder of Self Storage Brothers, for a masterclass in operational discipline, data tracking, and intentional family leadership . Richard brings an incredibly precise, clinical lens to real estate . After spending his twenties working 100-hour weeks during an elite residency at Thomas Jefferson University, he realized that despite his love for saving stroke patients, he wanted true asset ownership outside of massive hospital bureaucracies . Since 2020, he has partnered with his wife and mother to build a powerhouse regional brand spanning 10 locations from Raleigh East to Greenville, North Carolina. We explore why he rejects standard third-party management, how he uses local southern accents as a competitive barrier against Wall Street REITs, and the exact steps he took to build a proprietary data warehouse using Google Cloud, BigQuery, and Claude AI to audit his business daily . Key Takeaways From This Episode: The Autonomy Asset: Why doctors and high-earning professionals are turning to storage for a sense of true business ownership . Local Operations Over Everything: How deep localized knowledge of your own backyard can outperform multi-billion-dollar institutional capital . Lean AI Workflows: Why you don't need dozens of corporate employees if you use structured machine learning to review daily communication metrics . The Long-Term Hold: Staying insulated from five-year debt balloons by focusing on sustainable, cash-flowing regional assets . Stewardship & Legacy: Incorporating young children into field audits and lock checks to pass down entrepreneurial instincts early . Whether you are a busy medical professional looking to diversify your wealth or an independent operator searching for a technical edge in 2026, Richard's mix of high-stakes surgical focus and grit is a must-listen . Connect with Thaddeus Campbell (S3 Partners): Email: thaddeus@s3.partners LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This Episode was brought to you by: https://www.kiwisteel.com/

I sit down with Zach Dickens, the Chief Investment Officer at Extra Space Storage, for a masterclass in institutional real estate, macroeconomics, and programmatic growth . Zach has spent over two decades directing the investment strategies for one of the most successful public platforms in modern real estate history . We step through the defining eras of the self-storage asset class. Zach shares behind-the-scenes insights into the 2005 Storage USA transaction, explaining how a tiny, newly public platform structured a complex joint venture with Prudential to swallow an entity three times its size . We trace the survival mechanisms Extra Space deployed during the 2008 banking collapse, the integration mechanics behind their 2023 Life Storage merger, and his real-time perspective on the massive consolidation occurring across the sector in 2026 . Key Takeaways From This Episode: The Value of Scale: Why self-storage has transformed from simple real estate landholds into an elite business of operational and technological scale . The Private-Public Disconnect: Zach explains why public REITs have been historically oversold and undervalued compared to underlying private asset cap rates. Recession-Resistant Fundamentals: Why the affordability and downsizing drivers of storage keep cash flows durable during macroeconomic downturns . Data Transparency via Management: How being the nation's largest third-party manager feeds a proprietary acquisition pipeline with perfect financial visibility. Steel Sharpening Steel: Why cooperation within major industry trade associations preserves a greater good for both operators and consumers . Whether you are a private merchant developer seeking a bridge loan to stabilization or an investor tracking Wall Street's current real estate signals, Zach's deep analytical clarity and boundless energy provide the exact playbook you need for the road ahead . Connect with Thaddeus Campbell (S3 Partners):Email: thaddeus@s3.partners LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with Zach Dickens:Email: zdickens@extraspace.com LinkedIn: https://www.linkedin.com/in/zachary-dickens-9839295/ This Episode was brought to you by:https://www.kiwisteel.com/

I sit down with Maggie Bode, Head of Enterprise Sales at Uniti AI, for a masterclass in operational efficiency and automation. Fresh off her panel at the Northeast Storage Expo, Maggie explains why deploying technology in diverse storage portfolios isn't one-size-fits-all. She shares her transition from customer success in luxury multifamily high-rises in NYC to tech solutions in the storage sector. We discuss the math behind AI voice containment, highlighting how operators can automatically handle 80% of routine calls, allowing sales teams to focus on high-value contracts. We also explore the shifts in consumer demographics, the cost of phone trees, and how her classical dance background informs her leadership in corporate real estate. Key Takeaways From This Episode: Digital Expectations: Why the under-25 renter segment will actively avoid your business if they are forced to pick up a phone or interact with a human counter agent. The Containment Strategy: How to seamlessly escalate the 20% of highly nuanced, sensitive customer calls to live agents while letting AI wipe out the routine background noise. Eliminating Friction: How modern conversational AI instantly recognizes returning customers by name and phone number to bypass manual lookups entirely. The Cost of Missed Windows: Why a manager stepping away to execute a lock check or sweep a unit can quietly cost you thousands of dollars in lost lifetime renter value. The "Humble Rebel" of YLG: A look at Maggie's dedication to building out the SSA Young Leaders Group to empower the next generation of real estate pioneers . Pop Culture Decompression: Why "ESPN is the Bravo for men" and why tracking reality TV workflows takes a surprising amount of emotional intelligence. Whether you are an institutional operator looking to scale seamlessly or an independent owner wanting to operate like a multi-thousand-door powerhouse, Maggie's sharp insights and infectious energy will change how you view your front office. Connect with Thaddeus Campbell (S3 Partners): Email: thaddeus@s3.partners LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with Maggie Bode (Uniti AI) Email: maggie@getuniti.com LinkedIn: https://www.linkedin.com/in/maggiebode/ This Episode was brought to you by: https://www.kiwisteel.com/

NYC self-storage is in the middle of the toughest regulatory fight in its history. Most operators outside New York have no idea what's coming or how fast it could spread to their market. James Coakley, President of Cayre Equities (Treasure Island Storage) and immediate past president of the New York Self Storage Association, joins Thaddeus to unpack what's actually happening on the ground: the loss of the ICAP tax abatement that made NYC development pencil, the 35% assessment hike on storage buildings landing in 2026, the new DCWP registration law and the rulemaking fight underway right now, Intro 495's proposed 2% rate cap, and the agency lawsuit against a major REIT. James has spent over two decades in NYC self-storage — starting at Manhattan Mini Storage, moving through United Stor-All, and leading Cayre Equities since 2009. In this conversation he shares how a family-office operator approaches development when merchant deals no longer underwrite, why Treasure Island stayed in NYC while everyone else chased the Sunbelt, and what every operator in every state should be doing right now to build relationships with local policymakers before regulation finds them. If you operate, develop, or invest in self-storage anywhere in the country, this episode is a preview of what's coming. Maryland is already testing per-facility taxes. Other states are watching. (02:00) How James got into self-storage (04:00) Joining Care Equities in 2009 (06:00) Operating with family-office backing (07:45) Why Treasure Island stayed in NYC (09:30) How NYC development has changed since 2009 (12:00) The ICAP tax abatement — and why losing it killed most new deals (14:30) The 35% assessment hike on E7 storage buildings (17:30) Why valet storage never replaced self-storage in NYC (18:45) The new NYC registration law and DCWP rulemaking (22:30) The DCWP lawsuit against a major REIT (23:00) Industry consolidation and why state associations matter (25:30) What every operator should be doing about local politics (28:20) What motivates James to give back to the industry Connect with Thaddeus Campbell (S3 Partners): Email: thaddeus@s3.partners LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with James Coakley Email: jcoakley@ceqy.com LinkedIn: https://www.linkedin.com/in/james-coakley-8aa6a18/ This Episode was brought to you by: https://www.kiwisteel.com/

I sit down with Tom Sherlock, Co-founder of Talonvest Capital, for an essential deep dive into the financial state of self-storage. With a career spanning back to 1985, Tom has lived through the RTC crisis, the Great Financial Crisis, and the current 2026 market shift . Tom shares the story of how his firm made a high-stakes bet on the "institutionalization" of storage back in 2011, pivoting their business just as the asset class began its meteoric rise . We discuss the current "reality check" for developers and owners who capitalized deals three years ago, the abundance of capital still chasing the sector, and why lender discipline is actually a sign of long-term health . Key Takeaways from this Episode: Navigating Disruption: Why Tom believes that the most successful firms are built during market disruptions rather than boom cycles . The Discipline of Capital: Insights into how life insurance companies, banks, and CMBS lenders are viewing storage today . Relationship + Technology: How Talonvest balances "old-school" relationship building with "new-school" data analytics to provide better options for their clients . Interest Rate Outlook: Why Tom agrees with Howard Marks that we should prepare for a "higher for longer" interest rate environment . Small Bay Interest: Why BKM and others are looking at small-bay industrial as the next frontier for diversified growth . Whether you are looking to structure a $10 million or $500 million financing package, Tom Sherlock's perspective from the front lines of Talonvest is the reality check every operator needs . Connect with Tom Sherlock: Email: tsherlock@talonvest.com Website: www.talonvest.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://www.kiwiconstruction.com/

I sit down with Brett Turner, Senior Managing Director at BKM Capital Partners, for a masterclass in small bay industrial investment. Brett and his team are currently managing approximately $3.4 billion in AUM, specializing in multi-tenant industrial parks . In this conversation, we discuss why this asset class is incredibly difficult to manage but yields massive rewards for those who are vertically integrated. We explore the "replacement cost" gap that makes ground-up development nearly impossible to pencil, the shifting demand from small businesses, and why the current interest rate environment is creating a "perfect setup" for cash-flow-focused investors. Key Takeaways from this Episode: Outcome over Interaction: How technology has minimized the space requirements for manufacturers while increasing the need for nimble, "last-mile" locations . Market Trends: A look at why BKM is heavily deploying capital into Houston, Dallas, Atlanta, and Phoenix, while still finding AI-driven opportunities in Northern California . Management-Intensive Assets: Why large institutions like JP Morgan are finally taking positions in this space but still need expert managers to handle the 200+ tenants per park. Sustainable Growth: Why the industry is moving away from "steroid-level" 35% rent growth back toward healthy, inflation-beating rates . Personal Discipline: Brett's perspective on being a competitive bodybuilder and how high-stakes fitness translates into high-stakes fund management . If you are an investor or developer looking to understand where the "arbitrage" is in commercial real estate today, Brett Turner's insights from the front lines of BKM are essential listening. Connect with Brett Turner: Email: bturner@bkmcp.com Website: www.bkmcapitalpartners.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://www.kiwiconstruction.com/

I sit down with Andrew Capranos, President of 10 Federal, to discuss the intersection of high-level operations and cutting-edge technology in self-storage. Andrew's journey is a masterclass in efficiency. After managing retail teams of 400+ people at Target, he realized the incredible potential of the storage industry's margins—if you can get the operations right. We discuss his time at Public Storage, the birth of DaVinci Access Control, and the 10 Federal philosophy that "Customers want outcomes, not interactions." Key Takeaways from this Episode: The Necessity of Automation: Why a looming national labor shortage makes manual, on-site management a high-risk strategy for the next decade. Leading Indicators: Why looking at your past P&L is like driving with only a rearview mirror, and how to use data to predict future performance. Frictionless CX: How the hotel and airline industries have trained our customers to expect self-service, and why storage must adapt or die. Buying Right: Andrew shares how his team is successfully deploying capital in 2026 by finding value-add targets that others miss. Innovation vs. Expense: Why technology should be viewed as a profit driver, not a line-item cost. If you're interested in how AI and machine learning are moving from "buzzwords" to "bottom-line boosters," this conversation with Andrew is essential listening. Connect with Thaddeus Campbell (S3 Partners): thaddeus@s3.partners https://www.linkedin.com/in/itsthadcampbell/ Connect with Andrew Capranos acapranos@10federal.com www.10federalstorage.com This episode was brought to you by: https://www.kiwiconstruction.com/

How do you transition from a "stay-at-home mom" opportunity to becoming a senator for the SSA Young Leaders Group and a director at a top management firm? This week, Thaddeus Campbell talks with Sydnie Wilda, RV & Boat Development Director at The Storage Manager. Sydnie shares her powerful journey of overcoming personal adversity by choosing to be a "survivor" rather than a victim—a mindset she has carried into her career as a powerhouse in self-storage. She discusses the shifting landscape of third-party management as we enter 2026 and why the "human touch" is more valuable now than ever. Key Takeaways from this Episode: Boutique Third-Party Management: Why the goal isn't to manage 200+ facilities, but to monitor every asset as if it were your own. The 2026 Tech Stack: Insights into Notify, Storage Defender, and Spider Door, and how these tools are transitioning the industry into the next generation. Legislative Awareness: Why donating your time to organizations like the SSA is critical for protecting the industry from over-regulation. Marriage as a Partnership: A raw look at the conscious choice to support each other's dreams while raising a young family. Advice for Owners: Why holding your operational problems "close to your chest" is a mistake and where to find the guidebook for success. Whether you're a young professional looking to break into leadership or an owner navigating the complexities of 2026, Sydnie's infectious energy and tactical advice are exactly what you need to hear. Connect with Sydnie Wilda: Email: sydnie.wilda@thestoragemanager.com Website: https://www.thestoragemanager.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://www.kiwiconstruction.com/