Episode 12: You're Niching Down All Wrong

About this episode

Kendall discusses the importance of psychographics over demographics in finding the right client fit for your brand.

Everyone’s obsessed with finding their niche — but the truth is, demographics don’t buy. Psychographics do. In this episode, Kendall breaks down why your brand doesn’t need a hyper-specific niche; it needs a high-caliber mindset match. You’ll learn how to identify the belief systems, behaviors, and emotional patterns that make a client a perfect fit and how to embody the standards that magnetize them in. If you’ve been trying to attract “your ideal client” and it’s still not landing… this one will change how you think about marketing forever. Follow me on ig

Topics covered

• niche marketing
• psychographics
• client attraction
• branding

Keywords

• mindset match
• belief systems
• emotional patterns

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