
S4:E4 - From Lockdown to Lift-Off: Lee - Roy Rushforth on Starting a Business
From Stuck In A Lift by Alice Black
November 24, 2025 · 35 min · Season 4 · Episode 4
About this episode
Leeroy Rushforth shares his journey of starting a business during the COVID-19 pandemic, highlighting resilience and adaptability.
Welcome to Episode 4 of Stuck In A Lift! In this powerful and inspiring episode, we sit down with Leeroy Rushforth, founder of PR Lifting Equipment, to talk about what it really takes to launch a business during one of the most challenging periods in modern history, The COVID-19 pandemic. We dive into the highs, lows, lessons, and unexpected wins that came with starting a company when the world was on pause. Leeroy shares how resilience, adaptability, and a relentless work ethic helped him build a successful lifting-equipment business in a time when many were struggling to stay afloat. From navigating supply issues and new restrictions, to finding opportunity in uncertainty, this episode is packed with honest insight and real-world inspiration for anyone thinking of starting a business, no matter the circumstances. Hit play and get ready for a motivating story of growth, grit, and getting it done. Sponsored by Target Lifts Ltd www.targetliftsltd.co.uk 0845-301-1534 info@targetlifts.co.uk #StuckInALift #BusinessInCovid #LiftingEquipment #StartupStory #PodcastEpisode
People in this episode
Host: Alice Black
Guest: Leeroy Rushforth
Topics covered
- starting a business
- COVID-19
- resilience
- entrepreneurship
- lifting equipment
- business challenges
Keywords
- business
- COVID-19
- entrepreneurship
- lifting equipment
- resilience
- startup story
Sponsors
Target Lifts Ltd
Mentioned in this episode
Organizations: PR Lifting Equipment
Places: COVID-19
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- S4:E11 - Indigo Lift Group...The Funniest Trio in the Lift Industry! · April 10, 2026 · 37 min
- S4:E10 - Insurance in the Lift Industry (And Why Connections Matter) with Ellie Jackson · March 6, 2026 · 40 min
- S4:E9 - The History of Target Lifts with Fizzer Rippon! · February 13, 2026 · 34 min
- S4:E8 - Recruitment, Red Flags & Road Snacks with Rav! · January 30, 2026 · 37 min
- S4:E7 - Merch That Matters in the Lift Industry with Michael Craddock · January 16, 2026 · 31 min
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