How SOS Conquered Thai Fashion with Founder Khun Thoy | Episode 117

About this episode

The episode features an interview with Khun Thoy, founder of Sense of Style, discussing the evolution of Thai fashion and retail.

we go behind the scenes of Thailand’s most revolutionary retail concept: Sense of Style (SOS) . Known for transforming Instagram’s viral hits into a powerhouse brick-and-mortar reality, SOS has become the heartbeat of Siam Square fashion. Host Mr. Jason and Co-hosts Proud and Esther sit down with Khun Thoy , the visionary founder of SOS and Fit U Academy . We explore: The SOS Origin Story: How a vision for curation turned into a multi-brand phenomenon. Incubating Talent: The specific criteria SOS uses to select and elevate the next generation of Thai designers. The Business of Fashion: Khun Thoy shares her 10-year perspective on how local brands can survive and thrive in a competitive global market. Plus, don't miss our Headline News segment, where we break down three major stories impacting the fashion industry today. Whether you’re an aspiring designer, a retail enthusiast, or a fan of Thai style, this episode is your masterclass in fashion entrepreneurship.

People in this episode

Hosts: Mr. Jason, Proud, Esther

Guest: Khun Thoy

Topics covered

• Thai fashion
• retail entrepreneurship
• designer incubation
• business strategy
• fashion industry news

Keywords

• Thai fashion
• Sense of Style
• Khun Thoy
• retail
• fashion entrepreneurship
• designer selection
• business strategy

Mentioned in this episode

Organizations: Sense of Style (SOS), Fit U Academy

Places: Siam Square, Thailand

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