Surfside PPC Podcast Episode 14 - Advertising Competitive Analysis

About this episode

This episode discusses methods for conducting competitive analysis in Google Ads to enhance PPC strategies.

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course **Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join ***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training ****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on: Patreon: https://www.patreon.com/cw/surfsideinbound YouTube: https://www.youtube.com/@Surfsideppc SKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Fast-Track Your Google Ads Competitive Intelligence Stop flying blind and start dismantling your competitors’ PPC playbooks in real-time. This episode reveals the exact methods for reverse-engineering competitor budgets and creative strategies using the Google Ads Transparency Center and SpyFu, moving your strategy from guesswork to data-backed precision. We map the strategic journey from a specific search term directly to optimized landing pages, identifying…

Topics covered

• Google Ads
• Competitive Analysis
• PPC
• Marketing Strategy

Keywords

• competitive intelligence
• PPC playbooks
• Google Ads Transparency Center
• SpyFu

Mentioned in this episode

Products: SpyFu, Answer Engine, Semrush, Google Ads Course, Surfside PPC Premium, Google Ads Training Videos, Google Ads Consulting

More episodes of Surfside PPC Podcast

• Surfside PPC Podcast Episode 16 - Targeting Google Ads Keywords · April 21, 2026 · 18 min
• Surfside PPC Podcast Episode 15 - How To Bid Optimally in Google Ads · April 14, 2026 · 15 min
• Surfside PPC Podcast Episode 13 - How To Market A Medical Practice · March 31, 2026 · 14 min
• Surfside PPC Podcast Episode 12 - Google Ads With $20 Per Day · March 24, 2026 · 15 min
• Surfside PPC Podcast Episode 11 - What Are The Best Keyword Research Tools in 2026 · March 17, 2026 · 16 min
• Surfside PPC Podcast Episode 10 - Google Ads Strategy For Ecommerce · March 10, 2026 · 18 min