Surfside PPC Podcast Episode 16 - Targeting Google Ads Keywords

Surfside PPC Podcast Episode 16 - Targeting Google Ads Keywords

From Surfside PPC Podcast by Surfside PPC

April 21, 2026 · 18 min · Episode 16

About this episode

This episode discusses navigating Google Ads keyword targeting for maximum ROI through data-driven automation.

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course **Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join ***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training ****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting Access premium content on: Patreon: https://www.patreon.com/cw/surfsideinbound YouTube: https://www.youtube.com/@Surfsideppc SKOOL: https://www.skool.com/surfsideppc Join the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management. --- Navigating Google Ads Keyword Targeting for Maximum ROI Success in the modern Google Ads auction is no longer about matching characters; it is about architecting intent signals that feed the machine-learning engine. Wasted ad spend is the tax you pay for refusing to adapt to the "rules of engagement" where manual control is a relic of the past and data density is the new currency. This guide dissects the strategic pivot from rigid keyword syntax to fluid search…

Topics covered

  • Google Ads
  • Keyword Targeting
  • Marketing Strategy

Keywords

  • Google Ads Course
  • Consulting
  • Training Videos

Mentioned in this episode

Products: Google Ads Course, Google Ads Consulting

Books & works: Surfside PPC Podcast

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