101 - Mistakes to avoid when setting up your ad funnel with Melissa Litchfield

About this episode

Melissa Litchfield discusses common mistakes in setting up ad funnels and the importance of Meta ads for business growth.

In this episode, we sit down with Melissa Litchfield, founder of Litchfield Media Co. She is a seasoned ads strategist with nearly seven years of experience helping entrepreneurs and online coaches grow their businesses through paid advertising. Melissa breaks down one of the most misunderstood tools in the online business world — Meta ads — and why they're more important than ever in today's unpredictable social media landscape. From the rented land of Instagram to building an audience you actually own, Melissa walks us through what it really takes to run ads that work and how to know when you're truly ready. Melissa also talks about the full picture of a lead magnet funnel — from attracting cold traffic to nurturing new leads with an email sequence — and unpack the biggest mistakes business owners make along the way. Whether you've never touched Ads Manager or you've tried ads before and walked away frustrated, this conversation meets you where you are. Melissa shares how to lay the right technical foundation, how to avoid the most common setup errors, and why working with an expert (even just for an hour) can save you thousands of dollars and months of wasted effort. What…

People in this episode

Host: Halle Heather

Guest: Melissa Litchfield

Topics covered

• ad funnel
• Meta ads
• lead magnet
• paid advertising
• business growth
• entrepreneurship

Keywords

• ad funnel
• Meta ads
• lead magnet
• paid advertising
• business mistakes
• email sequence

Mentioned in this episode

Organizations: Litchfield Media Co.

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