102 -How to Generate More Leads for Your Photography Business with Rachel Traxler
From Take Your Shot Podcast by Halle Heather
April 9, 2026 · 32 min · Episode 102
About this episode
Rachel Traxler discusses effective lead generation strategies for photographers, emphasizing the importance of SEO, networking, and social media funnels.
Rachel Traxler is back on the podcast and this time we are diving deep into lead generation — what is actually working right now, what has shifted in the industry, and why waiting around for inquiries to come to you is no longer a strategy. Rachel shares why she still believes Google and SEO are her biggest lead generators, how in-person networking continues to open doors she never expected, and why getting in front of other people's audiences through collaborations and guest blogging is one of the most underutilized tools photographers have available to them. We also get into the nitty gritty of building social media funnels using ManyChat, why your call to action might not be converting the way you want, and how to think about guiding potential clients down the funnel rather than sending them backwards. Rachel breaks down how she has updated her own contact form and pricing guide process to better serve different types of buyers, and why being transparent and direct with your potential clients is not salesy — it is just good service. Links & Resources Take Your Shot: Business Resources: https://takeyourshotcollective.com/business-resources Coaching…
People in this episode
Host: Halle Heather
Guest: Rachel Traxler
Topics covered
- lead generation
- photography business
- SEO
- networking
- social media funnels
- client engagement
Keywords
- lead generation
- photography
- SEO
- networking
- social media
- ManyChat
- client engagement
Mentioned in this episode
Organizations: Take Your Shot, Google, ManyChat, Instagram, racheltraxler.com, takeyourshotcollective.com
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