Designing Marketing for an AI World

About this episode

Chris Koehler discusses the impact of AI on marketing roles and workflows with host Nicole Ramirez.

Chris Koehler brings 25 years of experience across marketing, sales, and product, giving him a unique perspective on how organizations grow and adapt to change. In this episode, Chris and Nikki explore what happens when AI becomes part of the marketing team. They discuss how AI is reshaping roles, workflows, and team structures, as well as the new skills marketers need to stay relevant. They also dive into the growing reality of creating content for both human audiences and the AI systems that increasingly influence how information is discovered.

People in this episode

Host: Nicole Ramirez

Guest: Chris Koehler

Topics covered

• AI in marketing
• marketing roles
• content creation
• team structures
• skills for marketers

Keywords

• AI
• marketing
• content creation
• team structures
• skills
• workflows
• digital marketing

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