Why Expertise Has Nothing to Do With Your Title
From Talk Digital To Me Podcast by Nicole Ramirez
May 15, 2026 · 45 min
About this episode
Sarah Whittle discusses the importance of experience over job titles in building expertise.
Sarah Whittle is the creative mind behind billions of views across brands like Crocs, Duolingo, Smosh, and more. After years in brand marketing, she recently left Duolingo to build her own creative empire as a director, producer, strategist, and creator. In this episode, Sarah and Nikki talk about navigating algorithm changes, bringing journalism instincts into social media, and why expertise is built through experience, not job titles. They also explore what it means to keep evolving in an internet-first world.
People in this episode
Host: Nicole Ramirez
Guest: Sarah Whittle
Topics covered
- expertise
- social media
- brand marketing
- algorithm changes
- journalism
- internet culture
Keywords
- expertise
- social media
- brand marketing
- algorithm changes
- journalism instincts
- creative empire
Mentioned in this episode
Organizations: Duolingo, Crocs, Smosh
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