NFL Player Built This Tequila Brand… And It’s SHOCKINGLY

NFL Player Built This Tequila Brand… And It’s SHOCKINGLY

From Tasting Tequila with Brad by Bradley Niccum

April 22, 2026 · 54 min

About this episode

This episode features an interview with NFL player Jim Bob Morris and his son James, discussing the unique origin story and production of El Bandido Yankee tequila.

El Bandido Yankee tequila review interview with NFL player Jim Bob Morris and James Morris. Learn the real story behind this additive-free tequila brand, production process, and how it competes with celebrity tequilas. In this episode of Tasting Tequila with Brad, I sit down with Jim Bob Morris (former NFL player) and his son James, co-founders of El Bandido Yankee, to break down one of the most unique tequila origin stories you’ll hear. This brand didn’t start in a boardroom… it started at 2:30AM in a bar. We dive into: * The TRUE story behind El Bandido Yankee * How an NFL career shaped this tequila brand * The meaning behind the iconic logo * Additive-free tequila vs mass-produced brands * Oxygenation process (and why they use it) * Competing with billion-dollar tequila companies * Future releases (including high proof + extra añejo) If you care about real tequila, authentic production, and honest conversations, this is one you don’t want to miss. Drop a comment: Have you tried El Bandido Yankee? © Tasting Tequila with Brad

People in this episode

Host: Bradley Niccum

Guests: Jim Bob Morris, James Morris

Topics covered

  • tequila production
  • NFL
  • additive-free spirits
  • entrepreneurship
  • brand story
  • competition in spirits

Keywords

  • El Bandido Yankee
  • tequila review
  • NFL player
  • additive-free tequila
  • tequila competition
  • production process
  • tequila brand story

Mentioned in this episode

Organizations: El Bandido Yankee, NFL

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