S12E6: Tate Talks - With Pete Hughes, PSA Insights

About this episode

Chris Tate interviews Pete Hughes about the evolving landscape of MSPs and the role of AI in driving efficiency and relevance.

In the final episode of Season 12, I am joined by industry veteran Pete Hughes to discuss the evolving landscape of Managed Service Providers (MSPs) and the transformative power of AI. With over 20 years in the industry, Pete shares insights from his journey from an internal techie to building and growing MSPs. The Evolution of Proactivity : The shift from time-and-materials to fixed-price services has forced MSPs to move beyond simple automations (like restarting a service) toward real proactivity that prevents issues before they occur. The AI Relevance Challenge : Pete emphasizes that AI is not just a tool but a necessity for staying relevant. MSPs must adopt AI internally to drive efficiency and profitability, or risk being replaced by those who do. Consultative Selling : Rather than selling "AI tools," Pete advises MSPs to have business-first conversations—identifying process inefficiencies and then translating how AI can solve those specific challenges. PSA Insights : Pete introduces his new platform, PSA Insights , which uses AI to analyze massive amounts of ticket data in common PSAs (Halo, Autotask, ConnectWise). The tool surfaces patterns, identifies common…

People in this episode

Host: Chris Tate

Guest: Pete Hughes

Topics covered

• Managed Service Providers
• AI in business
• Proactive services
• Consultative selling
• Data analysis
• Industry insights

Keywords

• Managed Service Providers
• AI
• proactivity
• consultative selling
• PSA Insights
• data analysis
• efficiency
• profitability

Mentioned in this episode

Organizations: PSA Insights, Halo, Autotask, ConnectWise

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