About this episode
The episode discusses the complexities and challenges of cloud spending and ownership within organizations.
Nobody in the building owns the cloud bill. Not IT, not finance, not engineering — and when a CEO finally gets desperate enough to set a hard ceiling, like getting spend below 9% of revenue or the business isn't viable, that's when everyone finds out the EDP they already signed made the target structurally impossible before the conversation even started. The problem wasn't technical. It was in the contract. Max sits down with Robby Gulri, Field CTO at RapidScale, to trace how companies end up there. Nobody owns the bill. Nobody can read the bill. Engineering won't reprioritize to fix the architecture because it's not their KPI. Finance wants a magic pill. And the cloud's biggest promise — that you only pay for what you use — disappears the moment you sign a multi-year commitment to pay whether you use it or not. If you're responsible for cloud spend, or you're about to sign a multi-year cloud commitment — watch this before you do. What We Get Into 00:00 — The Daughter Analogy: Why Cloud Spend Feels Like Magic Money 01:30 — How RapidScale Evolved from DaaS into Public Cloud 05:00 — Why DaaS Never Became the Default (And Still Hasn't) 09:00 — What Killed Early VDI Adoption — And…
People in this episode
Host: Max
Guest: Robby Gulri
Topics covered
- cloud spending
- contract issues
- multi-year commitments
- IT finance
- cloud architecture
- cost management
Keywords
- cloud bill
- EDP
- spending ceiling
- DaaS
- VDI adoption
- CapEx
- OpEx
- multi-cloud
- AI in IT
Mentioned in this episode
Organizations: RapidScale, ITBroker.com
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