E174. Why 30% of Your Potential Customers Can't Use Your Website

About this episode

This episode discusses the importance of web accessibility and its impact on customer reach and business success.

Most business owners don't realise that 20-30% of website visitors struggle to use their sites due to accessibility barriers. This episode reveals how web accessibility isn't just about compliance—it's a strategic advantage that reaches more customers and improves your bottom line. Warren Wilansky, Founder of Plank Digital Agency with 25+ years experience, shares how one client saw donations increase by 100-200% after implementing accessible design principles. The surprising part? Building accessibility into your website from the planning stage costs roughly the same as a standard website. In this episode, you'll learn: Why 20-30% of internet users face accessibility challenges (including everyone over 50) Common accessibility barriers and simple fixes for business websites The Ethical Web Collective framework: accessibility, privacy, security, responsible development, and environmental impact Three immediate, low-cost improvements you can make today How to test your website using Google Lighthouse (free tool) Why image optimisation helps both accessibility and the environment The surprising environmental impact of websites and AI Warren explains that accessibility works like…

People in this episode

Guest: Warren Wilansky

Topics covered

• web accessibility
• business strategy
• customer experience
• digital design
• environmental impact

Keywords

• accessibility barriers
• website design
• customer engagement
• donations increase
• image optimisation

Mentioned in this episode

Organizations: Plank Digital Agency, Ethical Web Collective

Products: Google Lighthouse

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