TransUnion: David Turner on Digital Business Profiles and Restoring Trust for Small Businesses, Podcast

About this episode

David Turner discusses TransUnion's Digital Business Profile solution and its impact on small businesses in an AI-driven search environment.

David Turner, Vice President of Global Number Intelligence at TransUnion, spoke with Doug Green, Publisher of Technology Reseller News, about the company’s new Digital Business Profile solution and its role in helping small businesses improve visibility, accuracy, and trust in an AI-driven search environment. Turner explained that while large enterprises have long benefited from sophisticated SEO and digital presence tools, small businesses have lacked affordable, easy-to-use solutions. TransUnion’s Digital Business Profile addresses this gap by providing a centralized portal where businesses can input and manage their core information—hours, services, locations, and more—and distribute it across approximately 80 platforms. “It really comes down to simplicity and affordability—giving even the smallest business the ability to be properly represented,” Turner said. The conversation highlighted how the rise of AI-driven search is reshaping digital discovery. Instead of relying on a handful of major platforms, AI systems now pull data from a wide range of sources, making consistency across all listings critical. TransUnion’s platform ensures that verified, trusted data is distributed…

People in this episode

Host: Doug Green

Guest: David Turner

Topics covered

• Digital Business Profiles
• Small Business
• AI-driven search
• SEO
• Trust and Security

Keywords

• Digital Business Profile
• small businesses
• AI
• SEO
• trust
• visibility
• accuracy

Mentioned in this episode

Organizations: TransUnion, Technology Reseller News

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