Andrew Eastel on Building Digital-First IP Beyond Broadcast

About this episode

Justin Crosby interviews Andrew Eastel about adapting traditional TV production to the digital-first economy.

This week on TellyCast, Justin Crosby is joined by Andrew Eastel, Managing Director of Middlechild Productions, for a fascinating conversation about how traditional TV production companies can adapt to the digital-first production economy. Andrew explains how Middlechild launched the hugely successful Gardening With Alan Titchmarsh YouTube channel, why factual producers may be better placed for social video than they realise, and how TV indies can build long-term IP businesses beyond traditio...

People in this episode

Host: Justin Crosby

Guest: Andrew Eastel

Topics covered

• digital-first production
• TV production
• YouTube channels
• factual producers
• IP businesses

Keywords

• digital-first
• TV production
• YouTube
• factual producers
• IP business

Mentioned in this episode

Organizations: Middlechild Productions

Books & works: Gardening With Alan Titchmarsh

More episodes of TellyCast: The content industry podcast

• The Business of True Crime: Building IP Beyond Television · June 4, 2026 · 43 min
• How Spotify Is Turning Podcasts Into the New TV Industry · May 14, 2026 · 36 min
• Inside Time Team’s Digital Reboot with Tim Taylor MBE · April 30, 2026 · 30 min
• How Micro Drama Is Rewriting TV: COL Group’s Timothy Oh on the Future of Vertical Storytelling · April 2, 2026 · 40 min
• How Spirit Studios Is Building a Digital-First Super Indie · March 26, 2026 · 50 min
• How TV Producers Can Actually Make Money in Digital · February 22, 2026 · 32 min