How Spirit Studios Is Building a Digital-First Super Indie

How Spirit Studios Is Building a Digital-First Super Indie

From TellyCast: The content industry podcast by Justin Crosby

March 26, 2026 · 50 min · Season 12 · Episode 262

About this episode

Justin Crosby interviews Matt Campion about the evolution and future of Spirit Studios as a digital-first production company.

This week on TellyCast, Justin Crosby sits down with Matt Campion, co-founder of Spirit Studios, for a deep dive into how one of the UK’s most established digital-first production companies is building for the future. Matt explains how Spirit evolved from an early digital production business into a multi-strand content company spanning originals, podcasts, branded content, YouTube channel management and new vertical video formats. He talks through Spirit’s revenue model, why digital growth de...

People in this episode

Host: Justin Crosby

Guest: Matt Campion

Topics covered

  • digital production
  • content creation
  • revenue model
  • podcasts
  • YouTube management
  • vertical video formats

Keywords

  • Spirit Studios
  • digital-first
  • content company
  • podcasts
  • YouTube
  • revenue model
  • vertical video

Mentioned in this episode

Organizations: Spirit Studios

Places: UK

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