That Photography Girl
That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview...
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On the show
- Loraleah Marie1 ep
- Staci Brucks1 ep
- Brandi Alyse1 ep
Also: Maegan Grendall, Lauren Ashley
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- 🇬🇷GR · Entrepreneurship#764.9K to 44K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
4.9K to 44K🎙 Biweekly cadence·203 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
7K to 63K🇺🇸71%🇬🇷29% - Active Followers
Loyal subscribers who consistently listen
2.8K to 25K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
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| 10/13/26 | How to Get on Luxury Wedding Venues' Preferred Vendor Lists | Featuring the Owner of Stonehaven Event Venue Want to photograph more high-end weddings? Getting on a luxury wedding venue's preferred vendor list could be one of the most valuable relationships you build in your photography business.But here's the thing: Taking beautiful photos doesn't automatically make you a photographer a venue wants to recommend.In this episode of *That Photography Girl Podcast*, I'm sitting down with the owner of Stonehaven Event Venue to talk about what actually matters when building relationships with high-end wedding venues, how to stand out as a wedding photographer, and what it takes to become someone a venue wants to work with again.If you're an established wedding photographer looking to attract more luxury weddings, strengthen your referral network, and become a trusted name among high-end venues, this conversation is for you.We're talking about the business relationships that can continue working for you long after the wedding day is over.What You'll Learn in This Episode- How to get on a wedding venue's preferred vendor list and what photographers should understand about the process.- What makes a wedding photographer stand out to the owner of a high-end wedding venue.- How to approach luxury wedding venues and start building meaningful professional relationships.- The communication practices that matter most when working with venue owners and their teams.- What to do the week after photographing a wedding to strengthen your relationship with the venue.- How to become a photographer venues want to recommend instead of just another vendor they've worked with.- The importance of professionalism and the overall vendor experience when positioning your photography business in the luxury wedding market.- How to build long-term venue relationships that support a more referral-driven photography business.One of the biggest shifts you can make as an established wedding photographer is thinking beyond how to get your next inquiry.Because when you're trying to move into higher-end weddings, it's not just about being seen by more couples. It's also about being known and trusted by the right people in the wedding industry. Whether you're looking to break into the luxury wedding market or become a preferred photographer at venues you already work with, this episode will help you think more intentionally about your venue relationships. Resources Mentioned- Stonehaven Event Venue: https://stonehavenevent.com https://www.instagram.com/stonehavenweddings/Ready to build a photography business that attracts more premium inquiries without relying on constant social media marketing?Explore my photography business resources, programs, and tools to help you build a more strategic, sustainable business.👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/ | 12m 38s | ||||||
| 10/6/26 | How Photographers Can Monetize Social Media with Preston Luke | ou don’t need millions of followers to make social media valuable for your photography business. But you do need to know what you’re trying to get from it.In this episode, I’m sitting down with Preston Luke to talk about monetizing your social media as a photographer and what actually helps you get noticed. We get into the questions photographers have when they see other creatives landing opportunities online: Are they pitching? Are brands finding them? Is follower count the goal? And what should you actually be working toward?This conversation is especially relevant if you’re already putting energy into social media but want that effort to lead somewhere. Because the goal isn’t necessarily to become an influencer or chase a massive following—it’s to understand how to use the attention you’re building in a way that supports your photography business, creates opportunities, and ultimately generates income.What You’ll LearnWhat it really takes to get noticed on social media as a photographerHow photographers can start thinking about monetizing their online presenceWhether Preston pitches himself for opportunities or takes a different approachWhy simply chasing more followers may not be the best goalWhat you should actually be trying to accomplish with your social media presenceHow to think beyond likes, views, and vanity metricsWhat can make a photographer’s online presence stand outHow to approach social media more intentionally when you want it to create real opportunitiesA different way to think about the relationship between visibility, photography, and income👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/ | 21m 31s | ||||||
| 9/29/26 | Going From $1,500 to $7,000 Wedding Photography Packages | When Kelly first came into my world, she was doing a little bit of everything. Newborns. Seniors. Families. Weddings. You name it.At the same time, she was working full-time as a social worker, pursuing her master’s degree in clinical social work, becoming a new mom, and figuring out how the heck to run an actual photography business.She knew pretty quickly that what she was doing wasn’t sustainable.What she needed wasn’t more random information or another person telling her to “just post more.” She needed direction.Over the years we’ve worked together, Kelly has built the foundations of her business, narrowed her focus to weddings, refined her brand, learned how to generate and convert leads, elevated her client experience, raised her wedding photography prices, and intentionally positioned herself for the clients and venues she wanted.Today, she’s booking $7,000 weddings and she recently booked two of them in a row. But one of my favorite parts of Kelly’s story is that her growth goes so much deeper than the number on the invoice.She has learned how to make strategic decisions for her own business, create a brand that actually feels like her, build meaningful industry relationships, and confidently step into each new level of growth.Because becoming a sought-after wedding photographer isn’t just about taking pretty photos. It’s about building a business that knows how to attract, nurture, and convert the right people.Kelly Friday Photography: https://kellyfridayphotography.comYour Next Steps🧡 Apply for coaching: https://racheltraxler.com/applyIf you’ve already built a wedding photography business but know you’re capable of more, you probably don’t need more noise. You need a clear path.Maybe you’re ready to raise your wedding photography prices but aren’t confident your current lead flow can support it.Maybe you’re getting inquiries, but they aren’t from the clients you actually want.Maybe you’re ready to position yourself for higher-end weddings, strengthen your conversion, or create better lead generation systems instead of constantly wondering where your next inquiry will come from.Or maybe your business is working, but you know the way you’ve been growing it isn’t the way you want to keep growing it.That’s the work we do inside my coaching.We look at your business, your market, your ideal clientele, your positioning, your lead generation, your funnels, your conversion, and your client experience to figure out what your next level actually requires.Because you don’t need to copy someone else’s business.You need the strategy that makes sense for yours.🧡 Apply for coaching: https://racheltraxler.com/apply👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/ | 23m 45s | ||||||
| 9/22/26 | How Hannah Ellis Built a 100% Call Conversion Rate | What happens when you know you’re good at photography… but realize being good behind the camera isn’t the same thing as knowing how to build a business?In this episode, I’m sitting down with my coaching client Hannah Ellis to talk about exactly that transition from charging around $1,800 for weddings and piecing together free marketing advice to building a more intentional business, raising her pricing, and completely changing the way she handles inquiries and sales calls. And yes, we need to talk about her 100% call conversion rate since applying what she learned inside the program. When Hannah joined my coaching program in November 2025, she was navigating pricing, marketing, her website, inquiry flow, and how to turn photography into a sustainable business. She had exhausted a lot of the free resources available to her and realized she didn't just need more information, she wanted strategy, feedback, accountability, and someone who could help her diagnose what was actually happening in her business.What You’ll LearnHow Hannah went from accidentally photographing her first wedding to deciding, “I want to do this for the rest of my life.”Why turning photography from something fun into Hannah’s sole income exposed completely different gaps in her business.The moment Hannah realized she had exhausted the free resources available to her—and why more YouTube videos weren’t going to give her what she actually needed.Why education alone wasn’t enough, and how ongoing feedback, audits, accountability, and support helped her actually implement what she was learning.How Hannah moved from roughly an $1,800 starting point to packages in the $3,000–$4,000 range, even while working in a smaller, highly competitive market.The surprisingly simple reason potential clients were falling off before Hannah ever had the chance to sell them.Why adding more personalization to your inquiry process can sometimes create more friction, not a better client experience.How simplifying the path to a phone call changed Hannah’s sales process.What Hannah changed about the structure of her calls and why being naturally good at talking to people wasn’t enough by itself.How Hannah reached a 100% conversion rate from calls after applying the program to her business, based on the inquiries she reviewed. Hannah Ellis Photography — https://hannahellisphotography.comYour Next StepsIf you’re an established wedding photographer who knows your work is strong but your marketing, inquiries, pricing, or bookings still feel less predictable than they should, this is exactly the kind of work I help photographers refine. You don’t necessarily need more content, more hustle, or another pile of disconnected tactics, you need to know where your business is actually getting stuck and build the systems to support the next level. https://racheltraxler.com/apply👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL | 17m 42s | ||||||
| 9/8/26 | content marketingphotography business+3 | — | — | — | busy photographerbookable photographer+3 | — | 32m 18s | ||
| 8/26/26 | wedding photographybusy season+4 | — | — | — | September playbookwedding marketing+3 | — | 31m 54s | ||
| 8/11/26 | film photographywedding photography+4 | Loraleah Marie | How to Start Shooting Film at Weddings: A Beginner’s Guide to Film Photography | — | film photographywedding photography+5 | — | 22m 08s | ||
| 8/4/26 | photography packagesbooking process+3 | — | — | — | photographypackages+5 | — | 7m 16s | ||
| 7/28/26 | client communicationpricing strategies+3 | — | — | — | ghostingpricing+3 | — | 17m 46s | ||
| 7/21/26 | luxury wedding photographysocial media marketing+3 | Staci Brucks | Instagramstacibrucksphoto.com | — | luxury weddingsdestination photography+3 | — | 31m 46s | ||
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| 7/14/26 | organic marketingphotography business+3 | Brandi Alyse | FacebookInstagram | — | photography marketingorganic strategies+3 | — | 23m 02s | ||
| 7/7/26 | client experiencephotography workflow+4 | Maegan Grendall | — | — | photographyclient workflow+5 | RACHELTR10RACHELTR10 | 20m 53s | ||
| 6/30/26 | photography packagesclient booking+3 | — | Camera BodyCanon g7x mark iii+11 | — | photographybusiness+3 | AftershootRACHELTRAXLER | 7m 18s | ||
| 6/23/26 | brandingauthenticity+4 | Lauren Ashley | — | Chicago | brandingphotography+5 | — | 51m 24s | ||
| 6/16/26 | The Exposure Triangle: A Better Way to Grow Your Photography Business with John Bunn | What if building a successful photography business wasn't about posting more, working harder, or constantly chasing the latest marketing strategy?In this episode, Rachel sits down with photographer, filmmaker, and educator John Bunn to discuss his Exposure Triangle framework, a unique approach to helping photographers build stronger brand recognition, attract better-fit leads, and create a business that stands out in a crowded market.John shares why so many photographers struggle to gain traction, not because they're lacking talent, but because they're missing one of the key pieces needed for long-term business growth. Through his Exposure Triangle system, he teaches photographers how to strengthen the three areas that influence visibility, reputation, and opportunities.If you've ever felt like you're doing all the things but still not attracting the clients you want, this conversation will challenge the way you think about growth and help you focus on what actually moves the needle.In This Episode, We Cover:The inspiration behind John's Exposure Triangle frameworkWhy great work alone isn't enough to build a thriving businessHow to create stronger brand recognition in your marketThe connection between visibility and attracting better leadsWhy networking is still one of the most powerful business growth toolsCommon mistakes photographers make when trying to stand outBuilding a brand people remember and referHow to create more opportunities without constantly marketing yourselfThe role community plays in long-term successAbout John BunnJohn Bunn is a photographer, filmmaker, educator, and founder of the Exposure Triangle Mastermind. Through his coaching and education programs, he helps photographers build recognizable brands, attract higher-quality leads, and create sustainable businesses through intentional growth strategies, community, and connection.Connect with JohnWebsite: john-bunn.comExposure Triangle Mastermind: john-bunn.com/exposure-triangleShifting Focus Experience: john-bunn.com/the-shifting-focus-experienceCODE: TPG100 gets you $100 offInstagram: @johnbunn_ / @johnbunnfilmsConnect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 38m 37s | ||||||
| 6/9/26 | I Asked Photographers What Changed Everything in Their Photography Business | Reviews from attending my photography retreat and being in my photography coaching program!In this special episode, I'm sitting down with five photographers who are members of Passion to Profit and attendees from our recent photography retreat. Hear their real inside thoughts on where they're at in their business after being in the program.One of the things I love most about these conversations is that they're honest. Just photographers who decided to take the risk on themselves and it PAY OFF!! Throughout this episode, you'll hear how these photographers found clarity in their marketing, improved their client experience, gained confidence in their pricing, and started treating their photography business like a real businessIf you're a photographer looking for photography business tips, wondering how to get more photography clients, or trying to grow a profitable photography business, this episode will give you encouragement and practical insight from photographers who are doing exactly that.Passion to Profit is my coaching program designed to help photographers build profitable, sustainable businesses through marketing, systems, client experience, pricing, and strategy.🧡Learn more about Passion to Profit: (Make sure to mention you were sent by the podcast for a special bonus) 🧡RachelTraxler.com/applyInterviewed Students:Hannah Ellis https://www.instagram.com/hannahellis.photography/Danielle https://www.instagram.com/raeofsunphotos/ Codee Kamrowski https://www.instagram.com/codeerosephotography/Maddie https://www.instagram.com/spiritedsagephotography/Sarah Farazani https://www.instagram.com/ferrazzaniphotography/ Olivia D'Amato https://www.instagram.com/statelyphotos/ Kaitlin Rose https://www.instagram.com/kaitlinr.photography/🧡Learn more about Passion to Profit: (Make sure to mention you were sent by the podcast for a special bonus) 🧡RachelTraxler.com/apply Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 21m 01s | ||||||
| 4/28/26 | How to Create Better Content Faster with Social Templates Co (and Why You’re Overthinking It) | In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit.We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time.At its core, Social Templates Co is built around done-for-you content templates, meaning instead of starting from scratch, you’re starting with structure. And that’s the difference. Because most photographers don’t struggle with ideas, they struggle with execution.But what makes Social Templates Co different is how tailored it is to our industry.What we talk about in this episode:✨ What Social Templates Co actually isIt’s not just “cute graphics.” It’s a content system. Think plug-and-play prompts, story sets, carousel ideas, and captions that are already aligned with what works right now.✨ Why photographers need this (even if you’re “creative”)Creativity isn’t the problem. Consistency is.You don’t need more ideas… you need a repeatable process.✨ The biggest mistake photographers make with contentPosting randomly when you feel inspired and disappearing when you don’t.Your audience doesn’t see your “on days” and “off days” — they just see inconsistency.✨ How to actually use templates without sounding like everyone elseTemplates are your starting point, not your final product.The magic is in layering your voice, your client stories, and your perspective on top.And yes… I have a code for you 👀If you want to try Social Templates Co, use my code RACHEL for a discount to have first month free. https://socialtemplates.co(This is one of those tools that just makes showing up feel lighter and that matters more than you think.)Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 27m 37s | ||||||
| 4/21/26 | My Last Three Wedding Bookings (and Why They Said Yes) | In this episode, I’m pulling back the curtain on my last three wedding bookings and sharing exactly why each couple said yes. No guessing, no fluff. Just real insights from real inquiries that turned into real clients.If you’ve been wondering why some inquiries convert effortlessly while others ghost you, this episode will help you see what’s actually happening behind the scenes and how to create more of those “it was an easy yes” moments in your own business.The real reasons my last three couples booked meWhat I’m doing before someone even inquires that makes them feel ready to say yesHow my brand and messaging build trust without me having to oversellThe subtle shifts I’ve made that improved my inquiry-to-booking rateWhy your process matters just as much as your photosHow to position yourself so clients stop price shoppingFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 34m 53s | ||||||
| 4/7/26 | Live from WPPI: What’s Working Right Now (Funnels, Conversions & Navigating Slow Seasons with Elena S. Blair) | This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.Because yes… inquiries might feel slower for some of you.But this conversation is about so much more than that.It’s about understanding how your entire marketing ecosystem works together.And more importantly… how it needs to evolve.We talk about the truth that’s been true for decades:When things feel slow, it doesn’t mean your business is broken.It means things are shifting.And the photographers who are willing to adjust? They’re the ones who keep growing.In this episode, we talk about:Why “low inquiries” is often a signal to refine, not panicThe difference between leads, conversions, and actual bookingsWhat’s working right now in marketing (and what’s not hitting like it used to)How funnels are playing a bigger role in converting clientsWhere ManyChat fits into your strategy (and how to use it intentionally)Looking at your full customer journey from first touchpoint to booked clientWhy relying on old strategies can quietly stall your growthThe importance of adapting your messaging and offers to today’s buyerThe real conversation around injuries, capacity, and navigating seasons when life impacts businessThis episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business long-term.Because success isn’t about chasing one tactic…It’s about understanding how everything works together and being willing to evolve as it changes.If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.Follow Elena S Blair on InstagramFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month free https://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching https://racheltraxler.com/apply 🌞 Resources https://racheltraxler.com/shop | 26m 57s | ||||||
| 3/31/26 | The April Playbook: What to Do When You’re Booked… and When You’re Not | April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong.In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well.Whether you’re booked out or still waiting on inquiries, this is your April reset so you can stay consistent, visible, and in control of your pipeline.What We Cover:Why April is a momentum month (and why what you do now affects summer + fall bookings)The biggest mistake photographers make once they start getting bookedWhat to focus on if you are booking (hint: don’t disappear)What to do if you’re not booking yet and starting to panicThe difference between short-term wins and long-term visibilitySimple ways to stay top of mind without burning outHow to keep your marketing working for you (even when you’re busy)Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 21m 03s | ||||||
| 3/24/26 | What I Learned at WPPI | In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room.I’m talking about what stood out to me at the conference, what I noticed in the photography industry, and the lessons that I think matter most for photographers and business owners right now.Whether you were at WPPI too, you wanted to go, or you are just looking for fresh perspective in your business, I think this episode will give you a lot to think about.If you’ve been craving fresh inspiration or a reminder that you are not building this alone, this one is for you.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 21m 09s | ||||||
| 3/17/26 | Website Mistakes That Are Quietly Costing You Bookings with Quicksite Design | If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you.Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients.We talk about the simple changes that can make a big difference in how your website converts. Things like your homepage messaging, the flow of your site, how quickly people can understand what you offer, and whether your website is actually guiding visitors toward booking you.Because your website isn’t just a portfolio. It’s a sales tool working for you 24/7.If you’ve ever felt like your website might be missing something but you can’t quite put your finger on it, this conversation will help you look at it with fresh eyes.In this episode we cover:• The most common website mistakes photographers make• Why a beautiful website doesn’t always mean a converting website• How your homepage messaging impacts whether people keep clicking• Simple ways to guide visitors toward inquiries and bookings• Small website tweaks that can increase conversionsIf your website hasn’t been updated in a while or you’ve been meaning to revisit it, this episode will give you a great place to start.Connect with Quicksite DesignWebsite: https://quicksitedesign.coInstagram: https://www.instagram.com/quicksitedesign/Recommended platformsShowit https://showit.com/r/rachel1 Get 1 month freePass https://success.passgallery.com/platinum-referral Code RACHELTRAXLERAftershoot https://aftershoot.com/friends/?ref=racheltraxler Code RACHELTRAXLERFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 33m 15s | ||||||
| 3/10/26 | Honoring Women Photographers This International Women’s Day | In this special International Women’s Day episode, I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses.Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to do. So today I’m sharing a few wins and updates from photographers inside the community who are doing amazing things right now.I’m also recapping my recent experience at WPPI (Wedding & Portrait Photographers International). Being surrounded by photographers from all over the world was such a reminder of how powerful community can be in this industry. Conferences like WPPI always bring fresh perspective, inspiration, and new conversations about where the photography industry is headed.This episode is also sponsored by Aftershoot, a tool many photographers use to streamline their editing workflow. One of the newest updates I’m excited about is that you can now train Aftershoot with just one Lightroom gallery. That means photographers can teach the AI their editing style much faster and start saving time in post-production while still maintaining their personal look.If you’re a photographer looking to grow your business, find community in the industry, and simplify your editing workflow, this episode is for you.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 16m 46s | ||||||
| 3/3/26 | Your March Playbook: How Photographers Can Build Momentum & Increase Inquiries in 2026 | If photography inquiries feel inconsistent or slower than you want, this episode is your reset.In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month.Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement.Inside this episode, we cover:How to identify which marketing channels are actually bringing inquiriesWhat messaging is converting your ideal clientsHow to optimize your visibility funnel instead of rebuilding itSimple ways to increase bookings without adding more to your plateIf you want to grow your photography business in 2026, increase inquiries, and create consistent traction, this strategy matters.Momentum isn’t about doing more. It’s about amplifying what already works.Tune in and start building forward instead of starting over.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 20m 16s | ||||||
| 2/24/26 | What To Do When You Aren't Getting Inquiries as a Photographer | In this episode, Rachel Traxler dives into what to do when inquiries are down and why it is usually a visibility, funnel, or messaging issue rather than a reflection of your talent. She explains how to audit your visibility to ensure new people are consistently discovering you, identify leaks in your inquiry funnel that may be costing you bookings, and refine your messaging so it resonates with today’s buyers. You will walk away with clear, actionable steps to increase exposure, strengthen your systems, and create more consistent inquiries in your photography business.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop | 18m 04s | ||||||
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Chart history for That Photography Girl
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|---|---|---|---|---|
| GR | — | #76 | #76 | — |
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