The New Alphabet of PR - From AEO to PESO

About this episode

The episode discusses the evolution of public relations with a focus on AI integration and the PESO model.

That Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESO Episode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, founder of Spin Sucks and creator of the PESO Model. Together, they dive deep into the current state of public relations and what lies ahead for 2026. The conversation tackles the pervasive topic of AI, moving beyond simple prompting to discuss how PR pros can teach clients to integrate AI into their workflows strategically. Gini addresses recent online debates regarding the evolution of the PESO model, emphasizing the importance of critical thinking in our industry. The trio also explores the concept of "Visibility Engineering"—how to ensure your brand shows up in AI-generated search answers through robust owned and earned media strategies. Finally, they remind listeners that despite technological advances, human storytelling remains the heart of the profession. Episode Highlights [01:52] Gini discusses the current landscape of PR and the ubiquity of AI. [02:28] Addressing the critics: Has the PESO model really not been updated in a decade? Gini sets the record…

People in this episode

Hosts: Karen Swim, Michelle Kane

Guest: Gini Dietrich

Topics covered

• public relations
• AI integration
• PESO model
• Visibility Engineering
• storytelling

Keywords

• public relations
• AI
• PESO model
• Visibility Engineering
• storytelling
• SEO
• AEO

Mentioned in this episode

Organizations: Spin Sucks, PESO Model

More episodes of That Solo Life: The Solo PR Pro Podcast

• What the 2026 USC Global Communications Report Says About PR Today · June 8, 2026 · 24 min
• The Leap, the AI Edge and Authentic Leadership · June 1, 2026 · 42 min
• Why Now Is the Moment for Solo PR Pros · May 25, 2026 · 12 min
• Why Smart Solos Are Watching These Five Trends Right Now · May 18, 2026 · 19 min
• One PR Pro Shows There is Purpose in the Press · May 11, 2026 · 42 min
• How AI Impacts PR Agencies and Solos with Chip Griffin · May 5, 2026 · 23 min