The 360 Experience

In this episode of The 360 Experience Podcast, Tim Braheem takes mortgage loan officers into one of the most important conversations of our time: artificial intelligence and its role in transforming the mortgage business.Joining Tim are Mary Hurd and Sebastian “Seb” Assaf, founders of Haavn AI in London. With decades of experience at Google, Microsoft, YouTube, and Meta, Mary and Seb bring rare insight into what’s possible with AI and how mortgage professionals can apply it today. They dive deep into the tools, prompts, and frameworks that originators can implement immediately to gain an edge and stay on the forefront of the AI revolution.Top Takeaways for Loan Officers:1️⃣ How to brief AI like your eager intern so it becomes a true teammate in role-play, objection handling, and sales prep.2️⃣ The transcript-to-follow-up system that turns every client or Realtor meeting into same-day action steps and personalized outreach.3️⃣ The 90-day nurture campaign framework you can build, launch, and improve with AI to stay top-of-mind with past clients and partners.We want to hear from you! What challenges are you facing in your business right now? Email us at 360@theloanatlas.com with your questions and struggles - you may hear them answered in a future episode.DOWNLOAD THE FREE RESOURCE FROM MARY AND SEB https://haavn.ai/360-experience Get in touch with Mary and Seb: https://haavn.ai/ Check out Notebook LM: https://notebooklm.google/ _________________________________________________________________Unlock the Systems Top Producers are Using to Differentiate Their Value and Thrive in Any Market🏆 Join The Loan AtlasGet the training, tools, and coaching you need to elevate your mindset, your energy, and your production ► https://go.theloanatlas.com/membership🎧 Subscribe to The 360 Experience PodcastDon’t miss future conversations designed to help you win in business and in life ► https://www.theloanatlas.com/podcast/ 📺 Explore The Loan Atlas YouTube ChannelDiscover what’s working for mortgage originators right now and learn secrets from top producers you can apply in your business today ► https://www.youtube.com/channel/UC4kM-D-PB6H8lgi6cHGzoRw _________________________________________________________________➡️ ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/➡️ ABOUT SEBASTIAN ASSAFSebastian brings over a decade of experience from Google, YouTube, and Apple to the challenge of defining visual identities for new technologies. At YouTube, he led art direction for the platform's first advanced effects suite, combining top creative talent with cutting-edge AI to empower millions of creators. Working with Google Research's speculative design team, he shaped early concepts and user experiences for pioneering AI technologies,including early versions of Gemini, AI operating systems, and AI agents.➡️ ABOUT MARY HURDMary helps people and teams make sense of change. For more than a decade, she’s launched products used by billions, shaped global brands, and led high-performing teams. As Global Program Lead at Meta, she introduced the company’s first professional certifications and rolled out WhatsApp Communities worldwide. As a Product Marketing Manager at Google, she steered the European launch of the Google Assistant. Combiningproduct strategy with facilitation and coaching, Mary builds enablement programs that bridge technology, learning, and innovation.➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/➡️ FOLLOW TIM BRAHEEMInstagram ► / tbraheem LinkedIn ► / timbraheem ➡️ FOLLOW THE LOAN ATLASInstagram ► / / theloanatlas #TheLoanAtlas #The360Experience #MortgageCoaching #MortgageSuccess #MindsetMatters #MortgageAdvisor #MortgageBusiness #MortgageLeadership #SelfMasteryMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Ever chased a lead, called twice, and written them off when they didn’t respond? We’ve seen it happen again and again with loan officers who are frustrated in this market. We all want instant gratification, but most of our consistent, profitable business will come from the long game. The problem? If you don’t have the discipline, follow-up systems, and mindset to stay in the hunt for months, you’re handing deals to your competitors.That’s why we had to bring on Dave Panozzo—a decorated U.S. Army veteran, $100M+ real estate producer, lifestyle performance coach, and co-leader of one of Arizona’s top real estate teams. Dave rebuilt from losing everything in 2008 to running a 25-agent, nationally recognized team. His approach to lead conversion, personal discipline, and removing toxic influences is exactly what loan officers need to thrive right now and adapt to market changes.Here’s what you’ll take away from this episode:1️⃣ How to master the long game in lead follow-up so you stay top-of-mind for 7–9 months until your clients are ready to move.2️⃣ Strategies to build daily discipline that stacks small wins every morning and fuels consistent production all year.3️⃣ How to remove the “commission breath” by leading with service and creating human connections that earn repeat and referral business for life.If you’re serious about turning every lead into a long-term client and building a business that lasts through any market, this conversation will provide unmatched value📚 Get the book that helped fuel Dave’s transformation: The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone — https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603We want to hear from you! Email 360@theloanatlas.com with questions or challenges in your mortgage business so we can help you overcome the roadblocks that keep you from scaling.__________________________________________________Unlock the Systems Top Producers are Using to Differentiate Their Value and Thrive in Any MarketABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------

Ever feel like you’re doing five jobs for one commission check?You're prospecting, pre-approving, structuring loans, answering emails at 10pm, and somehow still trying to grow your business… and you’re wondering why it feels impossible to scale. That’s the exact struggle that Andrei Paduraru and his team at JVM Lending set out to solve — and solved brilliantly.In this episode of The 360 Experience, Tim Braheem gets into it all with Andrei, a 31-year-old senior leader at JVM Lending who helped engineer one of the most innovative business models in the mortgage industry today. No loan officers. Fully systemized. 450+ warm leads per month. And scalable at profit margins that most LOs dream about.🔑 Here’s what you’ll take away from this episode:1️⃣ How Andrei built a machine that generates over $34M/month in volume using a team-based model with zero traditional loan officers2️⃣ Tips to scale faster by offshoring the right roles — and training overseas talent to write like a U.S. mortgage expert3️⃣ Best practices for using AI and custom GPTs to train, market, and convert better than most originators ever thought possibleIf you’ve ever wanted to build something bigger than yourself, this episode is your blueprint.ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

You know the feeling: rates are up, leads are down, and every day feels like a grind. You’re doing the work—but you’re tired, overwhelmed, and wondering: why does it feel like I’m pushing a boulder uphill?Tim Braheem sees it all the time with the originators he coaches. The truth? The real battle isn’t with rates or inventory... it’s the one happening between your ears.In this episode of The 360 Experience, Tim draws on his 25+ years of experience as a mortgage coach, originator, and business owner to unpack the inner game that determines whether you succeed, stall out, or burn out.🔑 Here’s what you’ll take away from this episode:1️⃣ How to break free from negative thought loops that are draining your energy and repelling opportunity.2️⃣ A practical approach to meditation that works for high performers (no need to “quiet your mind”)3️⃣ Why gratitude and energy management are your most underrated tools for building a resilient, referral-rich businessIf you’ve been feeling stuck, frustrated, or just ready for a reset—this is your chance to start rewiring your thinking and recharging your results._________________________________________________________________Ready to build a business that thrives from the inside out?🏆 Join The Loan AtlasGet the training, tools, and coaching you need to elevate your mindset, your energy, and your production ► https://go.theloanatlas.com/membership➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

You know the feeling. It’s 5:30 p.m. You’ve been “busy” all day—responding to emails, chasing down conditions, answering texts from clients and agents—and yet somehow, none of the important stuff got done. No new leads called. No referral partner follow-ups. No progress on that marketing plan you swore you’d prioritize this week.You’re not alone—and you’re not broken. This is what happens when fear runs our calendars instead of strategy. When we let our days get hijacked by tasks that don’t move the needle.In this episode of The 360 Experience, Tim Braheem shares the exact system he’s taught top-producing mortgage originators to master their time, protect their focus, and finally get the RIGHT things done—without burnout or overwhelm.What you'll gain from this episode:1️⃣ A mindset shift to stop saying yes out of fear—and start protecting your priorities like your income depends on it (because it does).2️⃣ A simple math-based exercise to calculate your real hourly rate and make smarter decisions with your time.3️⃣ A tactical system to organize your day, time block realistically, and create momentum that compounds week after week.If this episode hits home, The Loan Atlas is where we go even deeper. Inside, you’ll find the tools, scripts, time management systems, and coaching support that top loan officers are using to win in this market. ➡️  Schedule your free consultation and take the next step toward becoming the most productive, intentional version of yourself: https://go.theloanatlas.com/book-a-demo ________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

What if you were leaving up to 25% of potential deals on the table just because you don't have the right loan products in your arsenal?And what if you could close more deals without chasing rates or competing on price?In this episode of The 360 Experience podcast, Tim Braheem sits down with Scott Rerucha, a seasoned expert who’s seen it all in the mortgage space. Scott runs Legacy Group Capital, one of the few platforms offering private lending alongside traditional mortgage options. This is the secret weapon many top originators are using to break through the noise and capture deals others miss.What you'll gain from this episode:1️⃣ Bridge Loans & Flexibility: Learn how to offer bridge loans that others can’t, including the ability to cross-collateralize multiple properties to make your clients’ dreams a reality.2️⃣ Speed = Sales: Find out how speed and flexibility are your ticket to winning deals in a market where timing is everything. No more waiting around for bank approvals.3️⃣ Differentiate Your Loan Products: How offering niche products like custom construction loans can make you the go-to loan officer for builders, real estate agents, and investors.➡️  Want to get access to products like Scott's? Check out Legacy Group Capital at the link below to learn more. https://legacyg.com/ ➡️  Stop watching others close deals with private lending and creative financing. Join The Loan Atlas today and get the product training that will help you stand out in your market: https://go.theloanatlas.com/membership ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo