#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience

About this episode

Nayaki Nayyar discusses the importance of a holistic view of digital experience and the role of AI in enhancing customer engagement.

In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down? Agility requires a holistic view of the entire digital experience. It's the ability to see not just how individual channels are performing, but how they work together to serve every potential customer, inclusively and intelligently. Today, we're going to talk about what it takes to build that holistic view. We'll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring it’s accessible, and why inclusivity is becoming one of the most powerful levers for brand growth. To help me discuss this topic, I'd like to welcome Nayaki Nayyar, CEO at Siteimprove. About Nayaki Nayyar Nayaki Nayyar is an accomplished technology executive with a proven track record of driving growth, innovation, and market leadership in enterprise SaaS for over 25 years. As the CEO of Siteimprove, she spearheads the company’s vision and strategy, accelerating its market leadership in Agentic Content Intelligence powered by Siteimprove.ai platform. In her prior role as the CEO of…

People in this episode

Host: Greg Kihlström

Guest: Nayaki Nayyar

Topics covered

• digital experience
• AI in marketing
• performance analytics
• SEO
• inclusivity
• brand growth

Keywords

• digital experience
• AI
• performance analytics
• SEO
• inclusivity
• brand growth
• customer experience

Mentioned in this episode

Organizations: Siteimprove, Securonix, Gartner

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