Becoming a Category of One: Visibility, Voice, and Values

About this episode

Donn King and David Newman discuss the importance of personal branding and aligning with one's values in a competitive business landscape.

What does it take to stand out in a noisy world without becoming a caricature of yourself? In this conversation, marketing expert and bestselling author David Newman, CSP , joins me to talk about the real work behind visibility, credibility, and building a business rooted in who you actually are. We dig into why personal brands now matter more than company brands, how to double down on your human strengths in the age of AI, and why the most successful people aren’t chasing every opportunity—they’re aligning with their values. If you’ve ever wondered how to be seen without being fake, or how to build a reputation that actually serves the people you care about, you’ll want to listen to this one. Resources mentioned in this episode include: * Our sponsor, Butterfly Copywriting. Check it out at https://DonnKing.com/Butterfly . * Donn King’s books. Find out about his latest and all his others at https://DonnKing.com/Books . * David Newman’s main website at DoItMarketing.com . * David’s new book and related materials at MarketEminence.com . Note: special price right now and lots of support materials. * David on LinkedIn . Remember that we have moved our home over to our new site at…

People in this episode

Host: Donn King

Guest: David Newman

Topics covered

• personal branding
• visibility
• credibility
• values alignment
• business growth
• AI impact

Keywords

• personal brand
• visibility
• credibility
• business values
• AI strengths
• marketing

Sponsors

Butterfly Copywriting

Mentioned in this episode

Organizations: DoItMarketing.com, MarketEminence.com, TheAlignmentShow.com

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