Marketing Is Not About You | Emma Davies & Guta Sudamantantaite

About this episode

This episode discusses the importance of data-driven marketing and the common pitfalls business owners face in branding and marketing.

Marketing. It’s not about you. Nope, no buts. It’s not. As co-host of Blame it on Marketing Emma Davies says: “Marketing's not about vibes. Marketing is art and science. So if they're not asking for data and they're just talking.” Between multi-business founders and hosts Emma Davies and Ruta Sudamantantaite, and Beatrice - this episode gets spicy and brutally honest on what effective marketing and brand dynamics should look like and how best to leverage each. Expect: - Mistakes business owners make around marketing - When marketing campaigns destroy brands - Pitfalls of overhauling your brand - How to stay true to your audience - Getting your whole business in on brand values. Want to ensure your marketing is on top of their game? This chat is for you. - Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠ . - 05:05 Marketing vs. Branding: Defining roles 20:28 Red flags in branding and marketing 32:53 Common mistakes by business owners 36:07 Avoiding dictatorship in business 38:34 Effective rebranding strategies 42:51 Balancing workload during business shifts 49:21 Practical documentation for branding 52:38 Integrating brand and…

People in this episode

Host: Beatrice Gutknecht

Guests: Emma Davies, Ruta Sudamantantaite

Topics covered

• marketing
• branding
• business mistakes
• effective marketing
• brand dynamics

Keywords

• marketing
• branding
• business owners
• brand values
• marketing campaigns
• rebranding strategies
• brand health

Mentioned in this episode

Organizations: Blame it on Marketing

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