The Auto Repair Marketing Podcast

Thanks to our Partners, Shop Boss and AppFueledLet’s be real, nothing feels better than when your marketing is firing on all cylinders. Phones ringing, bays full, your team moving fast. And then… it just stops.No warning. No clear reason. Same budget, same ads, same strategy but the results? Gone.In this episode, Kim Walker breaks down exactly why that happens and, more importantly, what to do about it. She walks through the real lifecycle of marketing, from the early wins of launch, to the momentum of growth, to the frustrating plateau, and eventually the decline that catches most shop owners off guard.But here’s the kicker… It’s not bad luck. It’s predictable.You’ll hear the common mistakes shop owners make (like pulling budgets too early or chasing shiny new tactics), what’s actually happening behind the scenes with platforms like Google and customer behavior, and how smart shops stay ahead by making data-driven decisions instead of emotional ones.If you’ve ever said, “Our marketing just stopped working,” this is one you need to hear.Hit play now and learn how to stay ahead of the curve instead of constantly playing catch-up.Show Notes with TimestampsIntroduction: Why Your Marketing Stops Working (00:00:10) Kim Walker introduces the episode's topic: why marketing campaigns that initially work well eventually stop being effective over time.The Marketing Life Cycle (00:01:16) Marketing has a life cycle just like anything else. Understanding it helps you avoid panic and make timely adjustments.Phase 1: The Launch (00:02:08) The exciting first phase of a marketing campaign, characterized by early wins, low competition, and the joy of newness.Phase 2: The Growth (00:02:48) The phase where marketing efforts become consistent, momentum builds, phones ring, and results are strong and steady.Phase 3: The Plateau (00:03:32) Growth begins to slow down. Things feel steady, but the initial momentum has noticeably decreased, leaving you wondering why.Phase 4: The Decline (00:04:43) Results are dropping while costs are rising. Ad fatigue sets in, and competitors may be catching up.Common Mistakes Shop Owners Make (00:05:42) Discussing common errors like the "set it and forget it" mindset, pulling budgets too early, and blaming channels.Chasing Shiny Objects (00:08:35) Warning against pursuing new marketing trends without first fixing foundational issues in your existing strategy and ensuring they are solid.External Factors Affecting Marketing (00:11:44) Discussing external influences like new competitors entering the market, the rising cost of ads, and shifts in customer behavior.Algorithm Changes (00:15:12) Platforms like Google and Facebook constantly change their algorithms, which can suddenly impact your marketing campaign's performance and results.Is Your Brand Stale? (00:16:32) Considering the possibility that a brand may need a refresh over time, which could be a slow-building reason for decline.What Smart Shops Do Differently (00:17:42) Smart shops regularly refresh creative and messaging, layer strategies, and track trends instead of reacting based on emotions.The Importance of a Long-Term Mindset (00:22:02) Successful marketing requires a long-term mindset with annual and quarterly plans, not just jumping from campaign to campaign.Closing and Call to Action (00:22:56) Kim encourages listeners to send feedback, ideas, and questions, and asks for reviews on their favorite podcast app.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or TopicsLagniappe (Books, Links, Other Podcasts, etc)Walker’s Hierarchy of Marketing NeedsThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledLeadership isn’t always about learning how to manage other people. Sometimes it’s about getting uncomfortable enough to finally lead yourself.In this episode, Brian talks with J.R. Portman about his experience at Bold Advanced Leadership, a training that pushed him physically, mentally, and emotionally. They talk about enthusiasm, honesty, trust, getting over the fear of looking foolish, and how those lessons apply just as much at home as they do inside the business.If you own an auto repair shop and you’re trying to grow as a leader, this is one you’ll want to hear.Listen now and go fill those bays.Show Notes with TimestampsIntroduction to Bold Advanced Leadership (00:01:04) J.R. Portman introduces the leadership training event, describing it as "Navy SEAL training for emotional leadership" focused on individual growth.Discovering the Training (00:02:09) J.R. explains how he heard about the event from a peer at a coaching group for marketing agency owners.The Value of Peer Recommendations (00:03:54) The speakers discuss the power of recommendations from trusted peers in similar professional roles over traditional advertising.The "Fight Club" Mystique (00:05:15) J.R. describes the intentionally vague and cryptic nature of the event, which adds to its mystique and shared experience.An Intense, Immersive Experience (00:06:16) The training is described as an intense, sleepaway camp-like experience that bonds participants through shared trials and breaks normal routines.Expectations vs. Reality (00:08:02) J.R. shares his initial expectations, like doing a trust fall, and how the intensity and methodology pushed him beyond comfort.Learning Personal Limits (00:09:05) The training challenged J.R.'s comfort zones, particularly in public speaking, forcing him to unlearn control and embrace emotional expression.The Breakdown and Rebuilding Process (00:10:30) The event intentionally broke participants down to rebuild them, using intimate group settings and intense, personal leadership exercises.Applying Leadership Skills to Real-Life Situations (00:14:42) J.R. discusses how the training helps manage healthy conflict and emotional situations, like those in a leadership team meeting.Main Takeaway: Living with Enthusiasm (00:16:42) J.R.'s biggest takeaway was the permission to live more enthusiastically and bring more energy to his professional and personal life.Balancing Business and Personal Growth (00:18:33) The discussion highlights how the training's lessons apply equally to business leadership and personal life, such as being a parent.Who Should Attend This Training? (00:20:14) The ideal attendee is someone actively seeking personal growth and willing to be pushed, not someone forced to be there.The Power of Positive Self-Talk (00:21:55) An exercise demonstrated the physical power of positive self-talk ("I can") versus negative self-talk ("I can't").Second Takeaway: The Importance of Honesty (00:23:29) Another key lesson was being more direct and honest with people, and the value of genuinely getting to know team members.The Value of Getting Uncomfortable (00:26:24) J.R. explains how being forced out of his comfort zone and facing the fear of failure was a powerful lesson.Final Advice for Listeners (00:28:50) J.R. advises listeners to act quickly on growth opportunities and intentionally seek out experiences that challenge and upset their norms.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Bold Advanced Leadership by Driven LeadershipSeven Figure AgencyThe 21 Irrefutable Laws of Leadership by John MaxwellThe Great CEO WithinThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledTwo hundred episodes in, and a lot has changed. In this milestone conversation, Brian and Kim, look back at the biggest shifts in auto repair marketing since episode one, from the rise of AI and Local Service Ads to the growing importance of your Google Business Profile, reviews, trust signals, automation, influencers, and short-form video. It’s a real-world look at what’s working now, what has changed for shop owners, and where marketing seems to be headed next. Give it a listen and see how your shop can stay ahead instead of playing catch-up.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Hosts introduce themselves, mention Lindy the dog, and set up the episode’s theme: changes in marketing over four years.Sponsor Acknowledgments and Network Thanks (00:01:18) Thanking sponsors and the Automotive Repair Podcast Network, with shoutouts to Carmen and Tracy.Request for Listener Input (00:02:19) Hosts ask listeners for topic suggestions for future episodes, both marketing and non-marketing related.The Rise of AI in Marketing (00:03:17) Discussion of AI’s impact on marketing, including AI-driven shop recommendations and content creation.Google Local Service Ads for Auto Repair (00:05:05) How Google Local Service Ads became available to auto repair shops and their major impact on revenue.Google Business Profile’s Growing Importance (00:06:48) Google Business Profile now rivals websites as the “front door” for shops, especially due to AI and clickless search.The Increasing Value of Online Reviews (00:08:59) Reviews have become more critical, with customers reading them in-depth and their influence on search and revenue.How Reviews Influence Search and AI (00:12:12) Examples of reviews triggering search results and their importance across multiple platforms, not just Google.Google’s Vicinity Update and Local SEO (00:14:13) Explanation of the Vicinity Update, which prioritizes proximity in search results and limits ranking in distant areas.Shift from SEO Manipulation to Trust Signals (00:15:48) SEO has moved from tricks (like keyword stuffing) to building trust through real signals like certifications and authentic content.Automation Replacing Manual Marketing Tasks (00:20:10) Automation now handles tasks like appointment reminders and review requests, reducing manual work for shop owners.The Rise of Influencers and Personal Branding (00:20:58) Influencers, including shop owners, have become more prominent, building authority and credibility through content.Short-Form Video and TikTok’s Impact (00:22:16) Short-Form video, especially on TikTok, has become a major marketing tool for small businesses and influencers.Outro and Calls to Action (00:22:57) Encouragement to contact the hosts, join their Facebook group, leave reviews, and follow the podcast for future episodes.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Remarkable Results RadioAutomotive Repair Podcast NetworkAuto Repair Marketing MastermindThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledIf your shop looks and sounds like every other shop in town, you’re just another option in the sea of sameness. In this episode, Brian Walker sits down with Rick White of 180BIZ to talk about what it really takes to differentiate your shop, attract the right clients, and stop competing on price alone. They dig into market, message, and medium, and explain how knowing exactly who you serve makes your marketing easier, sharper, and a whole lot more effective. If you want more of the right clients and fewer of the ones who drain your time and profits, this is one you need to hear. Listen now.Show Notes with TimestampsTimestamps by PodSqueezeIntroduction and Sponsor Acknowledgments (00:00:09) Host introduces the episode, guest Rick White, and thanks sponsors.Technician Mindset vs. Differentiation (00:01:21) Rick discusses how shop owners often start with a technician mindset and the need to define shop identity.Sea of Sameness in Auto Repair (00:02:49) Discussion about shops copying each other’s websites and the importance of unique content and identity.Comparison and Value Presentation (00:03:46) Rick explains the dangers of comparing shops and the need to present value to clients.Understanding and Communicating Value (00:05:19) How value is determined by the customer and the importance of tailoring the message to individual needs.Defining Your Ideal Client Avatar (00:07:05) Rick shares how to create a detailed client avatar and target marketing efforts accordingly.Community Engagement and Marketing to Families (00:08:16) Examples of engaging with the community, targeting families, and building relationships through local events.Influence of Children and Family-Focused Marketing (00:11:11) Stories about how engaging with kids leads to new clients and builds trust with families.Creating a Family Atmosphere in the Shop (00:12:37) Examples of shops displaying technician family photos and fostering a family-serving-family environment.Importance of Targeted Messaging (00:14:11) Emphasizing the need for specific, non-generic marketing messages that resonate with the target audience.Sponsor Messages (00:14:34) Mid-episode sponsor advertisements.Identifying and Attracting Ideal Clients (00:16:48) Discussion on why “anyone with a car” is not an ideal client and how to focus on the best clients.Avoiding Generic Claims in Marketing (00:17:23) Why claims like “best customer service” or “quality parts” are ineffective and the power of testimonials.Client-Focused Messaging and Storytelling (00:18:47) How to shift marketing language from “we” to “you” and make the client the hero.Unique Ways Shops Differentiate Themselves (00:19:32) Examples of creative, family-friendly, and personalized touches that set shops apart.Aligning Market with Vehicle Type and Interests (00:21:34) How vehicle type and client interests (e.g., dyno days, car shows) influence marketing strategies.Market, Message, and Medium Explained (00:23:27) Rick outlines the three pillars of marketing: market, message, and method/medium.Discovering What Makes Your Shop Different (00:24:31) Advice for shop owners to identify their unique differentiators by talking to their best clients.Coaching with Community and Core Values (00:26:18) Rick shares how his coaching company builds community and supports clients beyond business.Using Client Feedback and AI for Insights (00:28:13) How to use client advisory panels and AI to analyze reviews and discover what clients value.Clarifying Client Feedback and Communication (00:28:39) The importance of understanding the true meaning behind client feedback and reflective listening.Relational vs. Transactional Focus (00:32:38) Why focusing on relationships, not just transactions, leads to business success.Choosing the Right Marketing Medium (00:32:41) How to select marketing channels based on where your ideal clients spend their time.Understanding Psychographics vs. Demographics (00:35:47) Explaining the difference between demographics and psychographics for effective targeting.Adjusting Your Client Base Through Marketing (00:37:18) How to shift your client base by changing your marketing message and targeting.Perceived Value and Pricing Strategy (00:39:22) Discussion on pricing, perceived value, and how exclusivity can increase demand.Client-Focused Solutions and Consistency (00:41:15) Emphasizing the need to market solutions, not problems, and to deliver consistently.Long-Term Impact of Targeted Marketing (00:42:22) Rick and Brian discuss the long-term benefits of focused marketing and serving profitable clients.How to Connect with Rick White (00:43:14) Information on how listeners can contact Rick for coaching or more information.Closing Remarks and Podcast Network Info (00:43:49) Host wraps up the episode and promotes the Automotive Repair Podcast Network.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)The Sales Bible by Jeffrey GitomerBuilding a StoryBrand by Donald MillerRick White180BIZ WebsiteThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/<a...

Thanks to our Partners, Shop Boss and AppFueledTraining is expensive, and too many shop owners treat conferences like a reward instead of a real investment in the future of their business. In this conversation with Matt Wagg at VISION 2026, we get into how smart shop owners can build a true talent pipeline by aligning training with business goals, creating development plans for their team, and making sure they always have a solid bench of players ready to step up. If you want your training dollars to actually produce a return, this is one you need to hear. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10) Brian introduces the podcast, guest Matt Wagg, and thanks sponsors before starting the discussion.Class Overview: Talent Pipeline (00:01:17) Matt describes his class on employee development, training ROI, and building a bench of players.Intentional Training vs. Random Training (00:02:26) Discussion about aligning training with business goals instead of treating it as a random reward.Industry Training Trends and Individual Needs (00:03:18) Matt explains the mismatch between advanced classes and most technicians’ actual needs.Needs Assessment Analysis (00:04:27) Matt introduces the needs assessment framework for identifying business and employee development needs.The Rule of Twos and Building a Bench (00:06:19) Explanation of having at least two people competent in every skill area to avoid skill gaps.Technician Involvement and Skills Inventory (00:08:48) Importance of regular one-on-one discussions and skills inventory worksheets for technician development.Balancing Business Needs and Employee Goals (00:11:08) How to align business needs with individual technician goals for mutual buy-in.Intentional Hiring and Upskilling (00:14:19) Strategies for reskilling current staff or hiring intentionally based on identified skill gaps.Conference Training Selection Process (00:17:17) Matt details how he and his team intentionally select conference classes based on business and personal development needs.Example: Developing a Lead Technician (00:20:21) Matt shares a real example of promoting a technician into a leadership role and supporting him with targeted training.Training vs. Development (00:22:15) Clarifies the difference between one-off training and ongoing development plans for employees.SMART Goals and Development Plans (00:23:05) How to use SMART goals and written development plans for structured, measurable employee growth.Conclusion and Contact Information (00:25:20) Matt offers to share materials and provides his contact information for listeners interested in learning more.Podcast Wrap-Up (00:26:13) Brian closes the episode, promotes the podcast network, and thanks listeners.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Matt WaggThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledBrand building doesn’t always come from ads, funnels, or traditional marketing; it often comes from bold decisions, authenticity, and doing things differently. Zeb Beard of Stroker’s Diesel and Automotive shares how sponsoring a professional fisherman, building a massive and unforgettable shop, and leaning into unconventional branding strategies have fueled explosive brand awareness and loyalty. From turning everyday moments into viral content to embracing his true personality online, Zeb reveals how exposure, storytelling, and consistency can outperform paid advertising. If you want to rethink how brand building really works, and how to create marketing that people actually care about, this conversation will challenge everything you thought you knew. Listen now to discover how bold branding creates lasting impact.Show Notes with TimestampsIntroduction and Sponsorship Overview (00:00:10) Brian introduces Zeb Beard and the main topic: sponsoring a professional fisherman for shop marketing.Why Sponsor a Fisherman? (00:01:30) Zeb explains his passion for fishing and the motivation behind sponsoring a professional fisherman.Choosing the Right Fisherman (00:01:33) Zeb discusses selecting a unique fisherman who travels extensively and offers national exposure.Purpose and Expected ROI (00:02:59) Zeb clarifies his goals: exposure and content, not immediate business from the sponsorship.How the Sponsorship Works (00:05:02) Details on logo placement, exposure through tournaments, and the unique visibility of the sponsored fisherman.Sponsorship Timeline and Early Results (00:06:17) Zeb shares that the sponsorship just started, but both parties are already seeing social media growth.Brand Building History (00:07:21) Zeb recounts previous unique brand-building efforts, including sponsoring a rock band.Impact of Brand Building and Shop Size (00:08:28) Discussion of the shop’s growth, its 64,000 sq ft building, and how the building itself is a marketing tool.Shop Location and Signage (00:09:41) Zeb describes the shop’s visibility, signage, and its impact on local awareness.Merchandise and Graphics (00:11:02) Zeb talks about branded t-shirts, working with a graphics company, and plans to sell merchandise online.Grassroots Marketing Approach (00:13:38) Zeb explains his focus on grassroots brand building, community sponsorships, and minimal paid advertising.Viral Road Report Videos (00:14:46) Zeb describes his viral “road report” videos during an ice storm and the importance of consistent content creation.Authenticity and Customer Relations (00:18:17) Zeb discusses being authentic, setting boundaries with customers, and how this approach builds loyalty.No Promise Times and Quality Focus (00:20:28) Zeb explains why he doesn’t give promise times, focusing on quality and thoroughness over speed.Living at the Shop (00:23:00) Zeb shares the benefits and boundaries of living inside his shop, improving work-life integration.Maintaining Boundaries with Customers (00:25:24) Zeb describes how he maintains privacy and boundaries despite living at his business.Being Unapologetically Authentic Online (00:26:15) Zeb and Brian discuss the value and impact of being authentic and direct on social media.Event Attendance and Closing (00:27:17) Zeb mentions upcoming industry events he’ll attend, and Brian wraps up the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Stroker’s Diesel and AutomotiveThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledWhat would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days?No theory.No fluff.No “someday” ideas.Just a step-by-step execution plan designed to fill bays, tighten up your processes, and position your shop as the obvious choice in your market.In this episode, Brian lays out exactly what he would do, starting with Local Service Ads and a full marketing audit, all the way through AI optimization, content strategy, Google Ads, CRM implementation, phone call analysis, video marketing, community networking through BNI and the Chamber, and even launching a local podcast.This is a blueprint.Not for surviving.For building something that dominates.If your shop isn’t doing consistent marketing, or you’re doing some of it but not seeing the traction you want, this episode will show you where to focus first and what to fix next.Stop guessing. Start executing.Hit play now and see what 90 days of focused marketing could really do for your shop.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Brian introduces the episode, outlines the 90-day marketing takeover scenario, and thanks sponsors.Assumptions and Approach (00:01:18) Explains assumptions: general repair shop, little/no marketing, and the step-by-step blueprint approach.Start Local Services Ads (LSA) Process (00:02:15) Begins LSA setup due to approval time, discusses its importance and common misconceptions.Shop Cleanup for First Impressions (00:04:20) Assigns cleaning and organizing the shop to improve first impressions for marketing visuals.Comprehensive Marketing Audit (00:06:26) Performs a full audit: Google Business Profile, website (including ADA compliance), social media, email, and direct mail.Join Community Groups (BNI &amp; Chamber) (00:10:03) Joins BNI and Chamber of Commerce, brings a team member to train for ongoing networking.Set Up AI Tools (ChatGPT &amp; Claude) (00:11:05) Implements AI tools for marketing support, content creation, and brand training.Create Content Bank (00:12:26) Builds a large repository of website and marketing content, ensuring quality and brand alignment.Develop Team Bios, Memberships, and News Sections (00:14:42) Adds team bios, memberships/affiliations, and news/awards to the website for trust and authority.Implement Guest X for Call Analysis (00:20:23) Uses Guest X to analyze phone calls, improve service advisor skills, and ensure marketing ROI.Daily and Weekly Video Content (00:22:44) Begins daily short-form and weekly long-form video creation to engage and educate the audience.Start a Local Community Podcast (00:23:42) Launches a podcast focused on local community topics, not auto repair, to build local authority.Weekly SEO &amp; AI-Optimized Content (00:24:44) Publishes weekly written content based on real shop issues, optimized for both SEO and AI.Staff Meeting: Collect Client Questions (00:27:12) Holds a team meeting to gather all client questions, forming a content creation roadmap.Set Up Google Ads (00:28:18) Implements Google Ads to target specific profitable services and detailed search queries.Replace Stock Images with Real Photos (00:29:23) Takes and uploads real shop photos to replace stock images on the website and marketing materials.Implement Review Strategy (00:30:24) Establishes a process to generate and respond to reviews that boost SEO and AI visibility.Deploy CRM (App Fueled) (00:31:33) Implements a CRM (App Fueled) for client communication, follow-ups, and call center integration.Send Regular Email Newsletters (00:33:50) Starts monthly email newsletters to keep the shop top-of-mind, focusing on brand presence over open rates.Conclusion and Call for Feedback (00:35:53) Encourages listeners to share results, check out other podcasts, and thanks sponsors.Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)They Ask, You AnswerEndless CustomersBusiness Network InternationalClaudeThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. <a href="https://chriscotton.captivate.fm/" rel="noopener noreferrer"...

Thanks to our Partners, Shop Boss and AppFueledDecember 16th, Shop Marketing Pros’ Google Ads MCC was hacked — and what should’ve been a quick fix turned into an eight-day nightmare of lost access, fraudulent campaigns, and even attempted $500,000 account “preload” charges. Brian Walker and Hallie Wasinger lay out the full timeline (warts and all): what the hackers changed, why leaving them “view-only” mattered, how Google support handled it, and what it took to restore and stabilize dozens of client accounts. If you run Google Ads (or hire someone who does), listen all the way through for the hard-earned security upgrades and practical steps to protect your MCC and your shop’s payment methods.Show Notes with TimestampsPodcast Introduction (00:00:00) Brief intro to the podcast, hosts, and episode topic.The Google Ads Hack Begins (00:02:20) Timeline and discovery of the hack on December 16th, 2024, at around 2:30 AM.Immediate Response and MCC Explanation (00:03:11) How the hack was discovered, initial response, and what a Google Ads MCC is.How the Hack Happened (00:05:39) Discussion of phishing, weak Google 2FA, and how hackers gained access.Scope of the Breach (00:06:47) Number of affected accounts, types of accounts, and initial impact.Contacting Google and Early Damage (00:07:29) Brian contacts Google by 4:50 AM; minimal damage at this stage.How Hackers Maintained Access (00:10:15) Hackers downgrade admin access to view-only, allowing continued monitoring.Timeline to Regain Access (00:11:16) Hack occurred December 16th; access restored December 23rd after eight days.Tracking the Hackers’ Actions (00:12:15) Team tracks every change made by hackers during the eight days.Hackers’ Motives and Ad Spend (00:14:48) Hackers run fake medical device ads, spend about $15,000, and attempt large charges.Massive Unauthorized Charges (00:17:16) Multiple $500,000 and $50,000 charges attempted; client reactions and reversals.Client Communication and Stress (00:20:04) Notifying clients, handling overdrawn accounts, and emotional impact.Controlling What They Could (00:22:02) Accepting limited control, focusing on communication and tracking.Escalating to Authorities and Senators (00:22:48) Filing complaints with FBI, DHS, and contacting senators for help.Disconnecting LSA Accounts (00:24:35) Quickly disconnecting Local Services Ads to limit further damage.Impact on Client Businesses (00:26:21) Ad downtime affects client lead flow and business operations.Other Agencies Hacked &amp; Security Changes (00:27:25) Similar hacks in the industry; tightening security after a competitor’s hack in November.Regaining Access and Google’s Restoration (00:30:50) Google restores access on December 23rd, but hackers remain as view-only users.Restoring Client Accounts (00:33:14) Manually removing hackers, restoring admin access, and turning ads back on.Ongoing Issues After Restoration (00:34:48) Continued problems with account suspensions, payment issues, and policy violations.Senators’ Involvement and Google Support Loops (00:34:48) Senators help escalate with Google; difficulties reaching Google support.Google’s Account Suspension Process (00:38:38) MCC suspension fails to stop hackers; sub-account suspensions more effective.Restoring Payment Methods and Account Suspensions (00:39:55) Clients must update payment methods; some accounts face new suspensions.Policy Violations and Remaining Issues (00:41:00) Circumventing policy violations and destination errors persist for some accounts.Lessons Learned and Client Impact (00:44:10) Working with clients on compensation; varying levels of impact.Security Improvements Implemented (00:46:14) Switching to hardware keys, unique admin emails, and stricter access controls.Moving Client Budgets to Agency Cards (00:49:27) Agency now pays ad budgets, clients reimburse; logistical and security benefits.Advice for Other Shops and Agencies (00:52:18) Recommendations: use dedicated cards, review account access, and enable strong 2FA.Google’s Needed Changes (00:54:56) Call for Google to add super-admin roles and better user management.Conclusion and Final Thoughts (00:56:32) Reflecting on the experience, ongoing recovery, and closing the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Automotive Repair Podcast NetworkThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/<a href="https://huntdemarest.captivate.fm/" rel="noopener noreferrer"...

Thanks to our Partners, Shop Boss and AppFueledYou joined the Chamber of Commerce - great move. But now what? This episode pulls back the curtain on why just paying your dues and slapping a sticker on your window doesn’t cut it. The chamber isn’t a vending machine where you drop in money and business pops out, it’s a networking powerhouse if you actually use it.We dig into how to evaluate your local chamber, the right way to get involved, and how to turn those meet-and-greets into actual business growth. From business before hours and luncheons to sponsorships and ribbon cuttings, you’ll walk away with a game plan that puts you in the driver’s seat. And hey, it doesn’t have to be you showing up every time, there are smart ways to delegate this, too.So if you’ve ever said “the chamber doesn’t work,” you might want to give this one a listen. You might just find the real problem isn’t the chamber, it’s how you’re (not) using it.Tune in and learn how to work the chamber to work for you.Show Notes with TimestampsIntroduction and Sponsor Acknowledgements(00:00:09) Hosts introduce the episode, topic, and thank sponsors Shop Boss and App Fueled.Chamber of Commerce Misconceptions(00:01:04) Discuss the misconception that joining the Chamber automatically brings business; importance of active participation.Evaluating Your Local Chamber(00:02:22) How to research and assess your local Chamber’s value via social media, website, and events.Chamber Events and Opportunities(00:04:21) Overview of typical Chamber events, luncheons, fundraisers, and sponsorship opportunities.Member Directory and Secret Shopping(00:06:25) Using the Chamber’s member directory for SEO and the value of attending events before joining.Delegating Chamber Involvement(00:07:31) Encouragement to delegate Chamber activities to staff, such as service advisors, with possible incentives.Sponsor Messages(00:08:43) Mid-episode sponsor messages for Shop Boss and App Fueled.Getting Involved in Committees(00:10:43) Benefits of joining Chamber committees and finding one that aligns with your interests.Chamber Involvement as Business Growth(00:12:05) Chamber and networking as cost-effective growth strategies, especially for new businesses.Delegation and Networking Evolution(00:13:51) How Chamber involvement evolves as your business grows and the importance of building connections.Community Initiatives and Chamber Support(00:14:10) Examples of leveraging the Chamber for community projects and the resulting benefits.Hosting Events and Ribbon Cuttings(00:15:30) Using your shop to host Chamber events and the value of ribbon cuttings for publicity.Sponsorship and Brand Awareness(00:16:43) Creative sponsorship opportunities at Chamber events to boost brand visibility.Conclusion and Podcast Network Promotion(00:17:55) Episode wrap-up, encouragement to download the network app, and final sponsor thanks.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)BNIAuto Repair Podcast Network AppThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledWant a shortcut to the best episodes from 2025 that’ll breathe new life into your mindset, your marketing, and your mission as a shop owner? This one’s a must-listen. Kim and Brian sat down, actually face-to-face for once, to unpack the ten episodes from last year that left a lasting impact. Whether it’s building superfans, preparing your shop for anything life throws your way, or rekindling that fire that got you into this industry in the first place, we’ve got you covered. Grab a notebook and dive into this recap, it’s more than a look back; it’s your launchpad into 2026.👉 Go listen and pick the episodes that speak to where you are right now.Show Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Profit FirstBuy Back Your TimeHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledCalifornia auto repair shop owners, there’s a new regulation that almost flew under the radar, and if you're doing any kind of digital advertising, you’ll want to hit play on this one.In this episode, Brian Walker sits down with Dave Kusa, president of ASCCA, to break down recent changes from the Bureau of Automotive Repair (BAR) that affect how you advertise your shop, especially when it comes to your phone number and license info. Spoiler: that tracking number you’ve been using to measure ad performance? It’s not necessarily a problem... but there are some key things you need to know to stay compliant and avoid issues down the line.They also talk about how this regulation came about, what ASCCA did to advocate for shop owners, and what to expect moving forward. Plus, if you’ve ever wondered why joining an association like ASCCA really matters, this is a perfect example of how that involvement pays off.If you're marketing a shop in California, or just want to stay ahead of the curve, this is one you can’t afford to miss. Listen now and keep your shop out of trouble.Show Notes with TimestampsPodcast Network Introduction (00:00:00) Brief announcement of the Automotive Repair Podcast Network.Episode Introduction &amp; Sponsors (00:00:10) Host Brian Walker introduces the episode, guest Dave Kusa, and thanks sponsors Shop Boss and App Fueled.Guest Introduction &amp; ASCCA Overview (00:01:01) Dave Kusa introduces himself, his shop, and his role as ASCCA president and Government Affairs Committee chair.ASCCA’s Role in Regulatory Issues (00:02:18) Discussion of ASCCA’s involvement with the BAR advisory group and regulatory processes.Background on New BAR Advertising Rules (00:03:41) Explanation of how the new BAR advertising rules, especially phone number requirements, came to ASCCA’s attention.Origin of Mobile Auto Repair Regulations (00:04:36) Details on how mobile repair regulations led to broader advertising requirements for all shops.Tracking Numbers &amp; Industry Response (00:06:23) Concerns about tracking numbers, ASCCA’s advocacy, and BAR’s clarification on acceptable phone number practices.Current Compliance Recommendations (00:08:06) Advice on displaying registered phone numbers and ARD license on websites and digital marketing.Unresolved Issues &amp; Awaiting Written Guidance (00:09:00) Pending clarity on Google My Business, Facebook, and the need for written BAR guidance.Best Practices &amp; Consumer Protection (00:09:49) Benefits of displaying ARD numbers for legitimacy and consumer verification.Sponsor Messages (00:10:11) Promotional messages for Shop Boss and App Fueled.BAR’s Enforcement Approach &amp; Dynamic Number Insertion (00:12:03) Discussion of BAR’s grace period, enforcement, and allowance for dynamic number insertion on websites.Multi-location Shops &amp; Digital Marketing Requirements (00:13:50) Clarification on advertising requirements for shops with multiple locations.Timeline for Finalized BAR Rules (00:14:31) Expected timing and process for BAR to issue finalized, codified advertising regulations.Other BAR Regulations Related to Advertising (00:16:08) Overview of other BAR regulations, including new storage rules, mostly affecting collision shops.Legislative Process &amp; Advocacy (00:17:14) Explanation of California’s legislative process and the importance of advocacy through ASCCA.Benefits of Association Membership (00:18:01) Advantages of joining ASCCA, including legislative representation, networking, and support.How to Join ASCCA (00:21:58) Steps for joining ASCCA, local chapter involvement, and organizational structure.Episode Wrap-up &amp; Contact Information (00:23:24) Closing remarks, app download info, sponsor thanks, and encouragement to listen to future episodes.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)ASCCA WebsiteAuto Repair Marketing PodcastBureau of Automotive Repair (BAR)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" rel="noopener noreferrer"...

Thanks to our Partners, Shop Boss and AppFueledWhat if your best strategic thinking partner wasn’t on your payroll, but sitting right in your pocket?In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Hallie Wasinger to unpack what she learned at the MAICON (Marketing AI Conference). But don’t let the name fool you, this conversation goes way beyond marketing. Hallie breaks down how AI is reshaping not just how we create content, but how we think, from operations to service efficiency to scaling personalized experiences for clients.This one’s packed with golden nuggets: the power of high-performance prompting, using ChatGPT as a strategic thinking partner, the CRIT method to get better AI outputs, and why voice AI is the underrated tool no one’s talking about yet (spoiler: your robot can now talk back). Oh, and yes, AI can help you be a better Bible scholar or diagnose complex repair issues. Wild, right?You’ll also hear how Shop Marketing Pros is already implementing layered AI tools to deliver smarter, more personalized content at scale, without sacrificing the human touch that makes their work special.This episode is a must-listen for any shop owner who wants to stay ahead of the curve, avoid getting left behind, and start using AI the right way, as a tool, not a replacement.Listen now to hear why it’s time to start talking to your robot and how it can help you fill those bays.Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:10) Brian introduces the episode, guest Hallie Wasinger, and thanks sponsors.Overview of the Marketing AI Conference (MACON) (00:01:15) Hallie describes the MACON event, its scale, and the industries represented.AI in Marketing and Business Operations (00:02:12) Discussion on AI’s broad impact, not just in marketing but across industries.AI Resources and Influencers (00:02:36) Brian recommends the Artificial Intelligence Show podcast and Paul Roetzer.First Impressions and High-Performance Prompting (00:03:20) Hallie shares her initial conference experience and the importance of effective AI prompting.Environmental Impact of AI and Prompting Efficiency (00:04:59) Brian discusses AI’s environmental costs and how better prompting reduces resource use.Operational Efficiency and Prompt Libraries (00:07:20) Hallie explains creating, saving, and sharing high-performance prompts for team efficiency.Voice AI as a Strategic Thinking Partner (00:10:52) Hallie introduces using voice AI and ChatGPT as a brainstorming and problem-solving partner.Beyond Search: AI for Strategic and Personal Use (00:13:49) Brian and Hallie discuss using AI for deep thinking, business, and personal growth.Layering AI Tools and Choosing the Right LLM (00:19:05) Hallie explains testing and layering multiple AI tools for different business needs.The CRIT Framework for Strategic Prompting (00:21:54) Hallie introduces the CRIT (Context, Role, Interview, Task) method for better AI outputs.Human-First Approach and AI Limitations (00:26:03) Discussion on keeping humans central, using AI for efficiency, and current AI limitations.AI’s Impact on Client Services and Personalization (00:30:07) Hallie details how AI improves efficiency and output quality while maintaining personalized client service.Layering AI for Automation and Research (00:32:56) Examples of using AI for call listening, Google Ads auditing, and advanced SEO research.Long-Term Vision: Efficiency, Scale, and Team Impact (00:35:33) Hallie shares the future outlook for AI in their agency, including efficiency and scaling services.AI, Employment, and the Future of Work (00:37:14) Brian discusses AI’s effect on hiring, universal basic income, and the necessity of AI adoption.Value of AI Conferences for All Industries (00:40:18) Hallie emphasizes the universal value of AI conferences, even for auto repair shop owners.Final Thoughts and Podcast Wrap-Up (00:41:36) Closing remarks, encouragement to use AI, and information about the podcast network app.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)The Artificial Intelligence ShowBuy Back Your Time by Dan MartellAutomotive Repair Podcast NetworkThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/<a href="https://craigoneill.captivate.fm/" rel="noopener...

Thanks to our Partners, Shop Boss and AppFueledKim Walker’s flying solo on this one, and she’s got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn’t your typical “email tips” episode, it’s a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and brand language that oozes trust and legacy.If you’ve let your email marketing fall to the wayside, this episode is your wake-up call. Kim lays out why email isn’t dead, it’s just being underused. She challenges shop owners to rethink the way they write emails, stay top-of-mind with customers, and deliver real value (not just deals).Don’t miss this breakdown. You’ll walk away inspired to write emails your customers actually want to open.Show Notes with TimestampsIntroduction and Sponsor Shoutouts (00:00:10) Kim introduces herself, mentions Brian's absence, and gives sponsor shoutouts.Email Marketing Comeback &amp; Shop Plans (00:01:19) Kim discusses the resurgence of email marketing in auto repair shops' plans for 2026.Discovery of Mission Mercantile (00:02:21) Kim shares how she found Mission Mercantile while searching for a high-quality leather backpack.Purchase Experience &amp; Customer Service (00:05:34) Kim describes her purchase, a product issue, and Mission Mercantile’s excellent customer service.The Impactful Email Arrives (00:06:44) Kim details receiving the November 6th email, its subject line, and her immediate reaction.Email Storytelling &amp; Visuals (00:07:56) Kim analyzes the email’s storytelling, visuals, and how it addresses customer needs.Call to Action &amp; Product Details (00:10:05) Kim explains the email’s calls to action, product quality descriptions, and lifetime guarantee.Brand Voice &amp; Mythical Customer Care (00:11:29) Kim highlights the brand’s unique voice, “mythical customer care,” and how it resonates with her.Sponsor Messages (00:12:35) Sponsor messages for Shop Boss and App Fueled are presented.Testimonials &amp; Social Proof (00:14:36) Kim discusses the use of customer testimonials and how they reinforce the email’s message.Black Friday Teaser &amp; List Segmentation (00:16:08) Kim describes the email’s Black Friday promotion and how it segments the audience.Differentiators &amp; American Made Focus (00:17:19) Kim notes the email’s emphasis on differentiators, including being American made and customer care.Personal Impact &amp; Email Retention (00:18:33) Kim shares how the email influenced her to stay subscribed and even consider future purchases.Advice for Shop Owners on Email Marketing (00:19:41) Kim gives actionable advice to shop owners about effective email marketing strategies.Closing Thoughts &amp; Contact Info (00:21:58) Kim wraps up, offers to share the email, invites topic suggestions, and promotes the Facebook group.Outro and Network Promotion (00:23:09) Kim and the network promote other shows and the podcast app, closing the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics&nbsp;Lagniappe (Books, Links, Other Podcasts, etc)Mission MerchantileThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.&nbsp;&nbsp;AppFueled at&nbsp;appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/