From Dharma Productions to Tyaani: India’s New Luxury Consumer | Ft. Karan Johar, Shravan Satyani

About this episode

The episode explores how Karan Johar and Shravan Satyani built Tyaani, a profitable jewellery brand, by understanding the evolving desires of Indian brides.

Everyone thought Karan Johar’s jewellery brand was just another celebrity play. It wasn’t. Behind Tyaani is a sharper bet: build a ₹250 Cr profitable jewellery brand inside a category that is barely 1% of India’s jewellery market. So what did Karan Johar and Shravan Satyani understand that most jewellery brands missed? Today, jewellery is emotion. It is vanity. It is Instagram. It is weddings. It is individuality. It is the feeling of wearing something no one else has. In this episode of Khul Ke Scale, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) sits down with Karan Johar (Filmmaker & Founder, Tyaani Jewellery) and Shravan Satyani (Co-founder & Managing Director, Tyaani Jewellery), along with Revant Bhate (CEO & Co-Founder, Mosaic Wellness), to decode how Tyaani built a 12-store, ₹250 Cr profitable jewellery business with 15% PAT. At the centre of it all is one big consumer shift: the Indian bride no longer wants just one expensive heirloom piece. She wants more looks, more occasions, more individuality, and more value in every purchase. This episode breaks down how Tyaani built around Polki, kept 80% of its inventory exclusive to each store, and…

People in this episode

Host: Shantanu Deshpande

Guests: Karan Johar, Shravan Satyani

Topics covered

• luxury consumer
• jewellery market
• Indian brides
• business strategy
• consumer behavior

Keywords

• Tyaani
• Karan Johar
• jewellery
• Polki
• Indian brides
• luxury
• business
• entrepreneurship

Mentioned in this episode

Organizations: Tyaani Jewellery, Dharma Productions, Bombay Shaving Company, Mosaic Wellness

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