Building a Successful Law Firm Brand

Building a Successful Law Firm Brand

From The Circle of Trust by LEXGRO

February 20, 2026 · 22 min · Episode 30

About this episode

In this episode, Keith Dyer interviews attorney Brian Branch about building a successful law firm brand through referrals and strategic marketing.

Episode 30 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Brian Branch, a plaintiff-side personal injury attorney based in Albuquerque, New Mexico. Branch practices primarily personal injury, wrongful death, and insurance bad faith, with a smaller portion of his work involving oil and gas royalty cases. He describes coming from a family of attorneys, attending the University of Denver before transferring to and graduating from the University of New Mexico, and building his practice largely through referrals rather than mass advertising. The conversation focuses on how legal marketing in New Mexico has changed over time, particularly with the growth of TV ads and billboards, and an influx of out-of-state firms following Texas tort reform and New Mexico reciprocity. Branch explains he has avoided high-volume advertising because it requires a different firm structure, instead relying on former clients, attorney referrals, SEO support, CLEs, and community speaking. Keith shares LEXGRO’s perspective that law firms should set strategy based on their goals rather than letting ad agencies dictate growth plans.

People in this episode

Host: Keith

Guest: Brian Branch

Topics covered

  • law firm branding
  • legal marketing
  • personal injury law

Keywords

  • referrals
  • advertising
  • SEO
  • community speaking

Sponsors

LEXGRO

Mentioned in this episode

Places: Albuquerque, New Mexico, Texas

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