About this episode
In this episode, Keith Dyer interviews attorney Mark Shirian about his journey in building a personal injury and employment discrimination law firm from scratch.
Episode 39 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York personal injury and employment discrimination attorney Mark Shirian about building his firm since launching it on August 17, 2016, with $15,000 and zero clients. Mark explains how early encouragement led him into personal injury, while an initial sexual harassment matter drew him into discrimination work, and why owning a firm felt like true security and freedom. He shares growth challenges, including delegating, hiring, and building technology and deadline-driven infrastructure, plus balancing legal work with business development and cash flow. Mark details client acquisition through court networking, attorney referrals, client satisfaction, press and Instagram, Google Local Service Ads, local community events, and creating content for emerging AI-driven search.
People in this episode
Hosts: Keith Dyer, Keith
Guest: Mark Shirian
Topics covered
- client referrals
- personal injury law
- employment discrimination
- business development
- legal marketing
Keywords
- client acquisition
- court networking
- attorney referrals
- Google Local Service Ads
- AI-driven search
Mentioned in this episode
Products: Google Local Service Ads
Books & works: the Circle of Trust Podcast
Places: New York
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- Innovations in Personal Injury Law Practice · March 27, 2026 · 25 min
- Navigating Law and Business Challenges · March 20, 2026 · 25 min
- YouTube Strategies for Personal Injury Attorneys · March 14, 2026 · 21 min
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