Mastering Legal Marketing Techniques

About this episode

In this episode, Keith Dyer interviews Paul Yokabitus about his journey in estate planning and the evolution of his marketing strategies.

Episode 31 In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Paul Yokabitus of Cary Estate Planning, an estate planning firm with multiple Triangle-area offices and plans to expand across North Carolina. Paul shares his path from law school and a general practice start to choosing estate planning because it fits his educator strengths, provides “happy law,” and allows growth beyond billable hours; he has grown from solo in 2018 to 42 team members, added a second law firm, an RIA financial planning firm, and trustee services, with tax and insurance services planned. Paul explains his marketing evolution from SEO and referral partners to scalable “cold channels” like Google LSAs and especially Meta-driven seminar/webinar campaigns, emphasizing testing, iteration, and channel diversity.

People in this episode

Hosts: Keith Dyer, Keith

Guest: Paul Yokabitus

Topics covered

• legal marketing
• estate planning
• business growth
• SEO
• webinars

Keywords

• law school
• general practice
• team growth
• Google LSAs
• Meta-driven campaigns

Sponsors

LEXGRO

Mentioned in this episode

Products: Google LSAs, Meta

Books & works: the Circle of Trust Podcast

Places: Triangle, North Carolina

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